Heineken gives us 0.0 reasons
Non-boozers are mistakingly assumed to have other honourable purposes in this fun series from LePub.
)
Credits
View on- Agency LePub/Milan
- Production Company ANORAK Film
- Director Hanna Maria Heidrich
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency LePub/Milan
- Production Company ANORAK Film
- Director Hanna Maria Heidrich
- Executive Producer Tobias Steinhauser
- Post Production Prodigious Milan
- Color Company 3/London
- Colorist Jean-Clement Soret
- Music Licensing/Music Supervision Sizzer Amsterdam
- Music Supervisor Richard Aardenburg
- Global CEO/Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Milos Obradovic
- Creative Director Clara Prior-Knock
- Creative Director Andreas Hoff
- Associate Creative Director Santi Urso
- Associate Creative Director Khlauss Feldhaus
- Chief Production Officer Francesca Zazzera
- Producer Florin Marica
- Post Producer Sabrina Sanfratello
- Producer Steffen Leiser
- Production Designer Isabel Peinado
- DP Andre Chemetoff
- Editor - Director's Cut Benjamin Entrup
- Editor Antonio Civilini
- Editor Enrico Munarini
- Music Licensing Veronika Muravskaia
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LePub/Milan
- Production Company ANORAK Film
- Director Hanna Maria Heidrich
- Executive Producer Tobias Steinhauser
- Post Production Prodigious Milan
- Color Company 3/London
- Colorist Jean-Clement Soret
- Music Licensing/Music Supervision Sizzer Amsterdam
- Music Supervisor Richard Aardenburg
- Global CEO/Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Milos Obradovic
- Creative Director Clara Prior-Knock
- Creative Director Andreas Hoff
- Associate Creative Director Santi Urso
- Associate Creative Director Khlauss Feldhaus
- Chief Production Officer Francesca Zazzera
- Producer Florin Marica
- Post Producer Sabrina Sanfratello
- Producer Steffen Leiser
- Production Designer Isabel Peinado
- DP Andre Chemetoff
- Editor - Director's Cut Benjamin Entrup
- Editor Antonio Civilini
- Editor Enrico Munarini
- Music Licensing Veronika Muravskaia
Chrismas is over, NYE hangovers are nearly out (depending on your vintage), and the time for resolutions is at hand, so it's unsurprising that advertising for non-alcoholic beverages would be in order.
For its latest campaign, Heineken is promoting its 0.0 lager with a series of spots that show that you don't need a specific purpose in mind to lay off the booze; showing punters being mistakingly assigned virtuous roles despite having 0.0 Reasons Needed.
Created by LePub and directed by Anorak's Hanna Maria Heidrich, this trio of sketches lean firmly into the truism that it's still assumed a spot of teetotaling is the result of additional commitments rather than just a choice.
