Hennessy unveils Make Moves That Start Movements
New campaign starring Russell Westbrook, Victor Solomon, and Alex Taylor highlights the collective strength of NBA communities to take the game beyond the court.
){kind=avatar}
Hennessy, the world's best-selling Cognac and Official Spirit of the NBA, WNBA, NBA G League and USA Basketball, amplifies the moves that are taking the game further, both on and off the court, with a new creative campaign starring NBA Icon Russell Westbrook, Literally Balling artist Victor Solomon, and founder of Hoop York City Alex Taylor.
Make Moves That Start Movements will debut during the second round of the 2021 NBA Playoffs and will subsequently roll out across broadcast, digital and social channels.
“The NBA has always demonstrated a desire to push the game to new heights and into new arenas of culture,” said Jasmin Allen, Senior Vice President, Hennessy US. “Led by the actions of players, the league and the larger basketball communities that embody Hennessy’s Never Stop. Never Settle. ethos, the game's influence goes well beyond the court to impact communities around the world, serving as the inspiration for Hennessy’s new campaign.”
Hennessy’s new film depicts the journey of a basketball to demonstrate the places the game can take us, before pivoting to shine a light on communities that are moving the culture forward. From the director, to the stylists, to hero talent Make Moves That Start Movements features powerful luminaries who are creating new waves and starting new conversations, including:
- Director Joshua Kissi, spotlighting diverse perspectives through film
- Nine-time NBA All-Star Russell Westbrook, designing fashion with purpose
- Literally Balling artist, Victor Solomon, crafting the game beyond the court
- Founder of Hoop York City, Alex Taylor, creating space on the court for women
Credits
View on- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
- Associate Director of Art Production Bianca Escobar
- Associate Director Of Film Ruben Mercadal
- Associate Producer Hugh Copeland
- Chief Creative Officer Felix Richter
- Copywriter Nate Richards
- Creative Director Haywood R Watkins III
- Executive Producer/Print+Fabrication Alyssa Dolman
- Global Head of Art Alexander Nowak
- Graphics Studio Manager Michael Mockler
- Junior Designer Kevin McCallum
- Senior Music Supervisor Mike Ladman
- Senior Producer Samar Zaman
- Executive Producer David Richards
- Executive Producer Kamila Prokop
- Photographer Joshua Kissi
- Editing Cut+Run/New York
- Assistant Editor Chris Hilk
- Managing Director Lauren Hertzberg
- Producer Hope Duhaime
- Post Production The Mill/New York
- Executive Producer Mandy Harris
- Associate Producer Katharine Mulderry
- Creative Director Gavin Wellsman
- Colorist Mikey Rossiter
- Color Producer Evan Bauer
- Music House Found Objects Music Productions
- Executive Creative Director Trevor Gureckis
- Executive Creative Director Jay Wadley
- Creative Director Ben Marshall / (Composer/Creative Director)
- Creative Adam Weiss / (Composer)
- Executive Producer Jennie Armon
- Head of Production Matt (Bones) Nelson / (Music Supervisor/Head of Production)
- Producer Kathryn Matt
- Producer Nick Chomowicz
- Associate Music Producer Agatha Lee
- Sound House Wave Studios/USA
- Sound Designer/Mix Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Producer Luigi Rossi
- DP Minka Farthing-Kohl
- DP Logan Triplett
- Editor Jonnie Scarlett
- 2D Lead Taner Besen
- Art Director Macaihah Broussard
- Music Supervisor Sarah Tembeckjian
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
- Associate Director of Art Production Bianca Escobar
- Associate Director Of Film Ruben Mercadal
- Associate Producer Hugh Copeland
- Chief Creative Officer Felix Richter
- Copywriter Nate Richards
- Creative Director Haywood R Watkins III
- Executive Producer/Print+Fabrication Alyssa Dolman
- Global Head of Art Alexander Nowak
- Graphics Studio Manager Michael Mockler
- Junior Designer Kevin McCallum
- Senior Music Supervisor Mike Ladman
- Senior Producer Samar Zaman
- Executive Producer David Richards
- Executive Producer Kamila Prokop
- Photographer Joshua Kissi
- Editing Cut+Run/New York
- Assistant Editor Chris Hilk
- Managing Director Lauren Hertzberg
- Producer Hope Duhaime
- Post Production The Mill/New York
- Executive Producer Mandy Harris
- Associate Producer Katharine Mulderry
- Creative Director Gavin Wellsman
- Colorist Mikey Rossiter
- Color Producer Evan Bauer
- Music House Found Objects Music Productions
- Executive Creative Director Trevor Gureckis
- Executive Creative Director Jay Wadley
- Creative Director Ben Marshall / (Composer/Creative Director)
- Creative Adam Weiss / (Composer)
- Executive Producer Jennie Armon
- Head of Production Matt (Bones) Nelson / (Music Supervisor/Head of Production)
- Producer Kathryn Matt
- Producer Nick Chomowicz
- Associate Music Producer Agatha Lee
- Sound House Wave Studios/USA
- Sound Designer/Mix Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Producer Luigi Rossi
- DP Minka Farthing-Kohl
- DP Logan Triplett
- Editor Jonnie Scarlett
- 2D Lead Taner Besen
- Art Director Macaihah Broussard
- Music Supervisor Sarah Tembeckjian
Make Moves That Start Movements, created in partnership with global creative agency Droga5, allows Hennessy to extend its Unfinished Business platform to the NBA, leaning into the power of the league, teams, and players to encourage dynamic moves in support of this ongoing movement. A key aspect in this effort is a multi-year, league-wide partnership that will extend the reach of Unfinished Business and include league-specific activations. Unfinished Business is Hennessy’s initiative providing material support to help Black, Asian and Latinx small business owners in response to inequities exacerbated by COVID-19, with over $5M in funding distributed to-date.
As hero and narrator of Hennessy’s new campaign, Russell Westbrook cements the partnership with a donation towards Unfinished Business. “Two things that have made me who I am today are my drive on the court and inspiring and impacting others beyond the game of basketball,” said Westbrook. “Working with Hennessy, I’m able to continue expanding my legacy to make a meaningful impact and keep inspiring others to Make Moves That Start Movements.”
Hennessy will also offer covetable NBA memorabilia made for game-culture-obsessed fans through local auctions and social giveaways, including items such as Westbrook’s game-worn custom NBA Black History Month warm-up shirts, autographed basketballs and more.All proceeds will benefit One Hundred Black Men, the Hispanic Federation, and the Asian American Business Development Center in honor of Unfinished Business.
