Hornet sets its ice on a tasty beverage
In a charming 2D animated spot from director Andy Baker, a courageous cup looks to escape its world of dispiriting drinks to find greener pastures.
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Credits
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- Production Company Hornet
- Director Andy Baker
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Credits
View on- Production Company Hornet
- Director Andy Baker
- DP Karen Lawler
- Head of Creative Development Kristin Labriola
- Executive Producer Greg Bedard
- Head of Production Dez Stavracos
- Associate Producer Madeline Metolius
- Producer Nico Benenati
- Editor Anita Chao
- Assistant Editor Cole Bannick
- Storyboard Artist Andy Baker
- Storyboard Artist DP+/Farmington Hills
- Animator Natalie Labarre
- Sound Company Mophonics
- Mix Engineer Stephan Altman / (Composer)
- Executive Creative Producer Jean Scofield
- Creative Producer Kristoffer Roggemann
- Associate Producer Chrissy Mihaljevic
- Creative Director Lucia Davies
- Compositor Ted Wiggin
- Mix Engineers Calvin Rezen
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Credits
powered by- Production Company Hornet
- Director Andy Baker
- DP Karen Lawler
- Head of Creative Development Kristin Labriola
- Executive Producer Greg Bedard
- Head of Production Dez Stavracos
- Associate Producer Madeline Metolius
- Producer Nico Benenati
- Editor Anita Chao
- Assistant Editor Cole Bannick
- Storyboard Artist Andy Baker
- Storyboard Artist DP+/Farmington Hills
- Animator Natalie Labarre
- Sound Company Mophonics
- Mix Engineer Stephan Altman / (Composer)
- Executive Creative Producer Jean Scofield
- Creative Producer Kristoffer Roggemann
- Associate Producer Chrissy Mihaljevic
- Creative Director Lucia Davies
- Compositor Ted Wiggin
- Mix Engineers Calvin Rezen
Not since Blur's Coffee and TV music video has a beverage container been as endearing as the one presented in Hornet's lovely new commercial for Tractor Beverage Co.
Telling the tale of a cup that dreams of a better life, Escape the Ordinary, directed by Andy Baker, presents a sweetly animated 2D world full of anthropomorphic sodas and charmingly rendered vistas.
Filled with delightful movie tropes and backed by an inspired choice of music - a cover of Duran Duran's Ordinary World performed by Valerie June - this beautifully crafted 90-second film is a refreshing sip of paradise.
