Iberia introduces new campaign to celebrate 70 years of their first flight to Latin America
Produced through Procine, the spot was directed by Fernando Garcia-Ruiz.
"Hello Chile. Hello New Iberia," is the slogan of the airline to position themselves in the Chilean market. In addition to advertising in public places and a photographic exhibition at the Movistar building, the campaign includes a spot, mainly filmed in Chile, where The Kitchen Corp, a Spanish production company, produced in collaboration with Procine.
Directed by Fernando Garcia-Ruiz, filmed with the Canon C300 Mark II camera, the spot reflects the joy and freshness of the country, highlighting characteristic places and people in the local culture. It was a two-day production in Chile, where among the various locations of the Chilean capital city Santiago, the Central Market, New York Street, Barrio Italia and Parque Araucano. Besides these places, Iberia shows the new features including the new aircraft arriving to the country; WiFi, entertainment, comfort. You can also∫ see this spot during Iberia flights.
