ICEE makes its way to the UK

ICEE, the number one carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign, directed by Creative Director Trevor Robinson and Quiet Storm. ICEE was founded in the 1950’s and was the world’s first carbonated slush. 

The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a £10m increase in value in 2018, has created two 30-second animated commercials that will run in cinemas as well as also online.

The campaign focuses on the brands American heritage with two fast-paced executions using both bright and bold animations to bring to life “the yumageddon kaboom of taste” delivered by the drink. The campaign also features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports. 

“Launching ICEE has been an exciting opportunity for Nichols,”said Peter Robinson the Brand Manager. “We worked closely with Quiet Storm to create a campaign that really stands out, bringing to life it’s American heritage and cementing the brand in the cinema experience.”

“We were challenged with launching a brand that was the largest of its kind in the USA, but almost completely unknown to UK audiences,” said Jon Howard, Planning Director at Quiet Storm. “We, therefore, centred on ICEE’s heritage and created an all American, larger-than-life, campaign that dramatizes the taste hit that ICEE delivers.”