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AD OF THE WEEK
Intermarché’s poignant tale of single-parenting
The French supermarket brand adds to its series of emotive, cinematic stories with a touching campaign about a newly single dad cooking for his boy.
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Credits
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- Production Company Grand Bazar
- Director Katia Lewkowicz
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Credits
View on- Production Company Grand Bazar
- Director Katia Lewkowicz
- Sound PH Schmooze
- Copywriter Philippe Pinel
- Executive Creative Director and Copywriter Alexandre Herve
- Producer Emilie Talpaert
- TV Assistant Mahe Parisse
- DP Laurent Tangy
- Editor Thierry Hoss
- Producer Juliette Desmarescaux
- Executive Producer Hugo Merival
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Credits
powered by- Production Company Grand Bazar
- Director Katia Lewkowicz
- Sound PH Schmooze
- Copywriter Philippe Pinel
- Executive Creative Director and Copywriter Alexandre Herve
- Producer Emilie Talpaert
- TV Assistant Mahe Parisse
- DP Laurent Tangy
- Editor Thierry Hoss
- Producer Juliette Desmarescaux
- Executive Producer Hugo Merival
Created by Romance, and directed by Katia Lewkowicz, through Grand Bazar, the touching film, Papa, follows the ups and downs of father and son adjusting to their new domestic situation.
As it is the very first meal of their new life without the boy’s mother, the hapless dad is anxious to get it right, and also has sad news to deliver.
The film is beautifully acted and achieves a sweet, sentimental tone without being mawkish.
