Jeff Low gives the living room a BTing
Positioning itself as The Home Of Action, the brand's latest from Saatchi & Saatchi sees a family of tough-nuts assemble for viewing.
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Post Production Electric Theatre Collective
- Sound Design King Lear Music & Sound
- Chief Creative Officer Franki Goodwin
- Creative Director Ali Dickinson
- Senior Art Director Ollie Agius
- Producer Kwok Yau
- Editor Saam Hodivala
- Post Producer Joe Billington
- Sound Engineer Dugal Macdiarmid
- Executive Creative Director William John
- Executive Producer Dan Heighes
- Producer Harriette MacNaughton
- Sound Designer Jack Sedgwick
- Senior Copywriter Pete Ioulianou
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Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Post Production Electric Theatre Collective
- Sound Design King Lear Music & Sound
- Chief Creative Officer Franki Goodwin
- Creative Director Ali Dickinson
- Senior Art Director Ollie Agius
- Producer Kwok Yau
- Editor Saam Hodivala
- Post Producer Joe Billington
- Sound Engineer Dugal Macdiarmid
- Executive Creative Director William John
- Executive Producer Dan Heighes
- Producer Harriette MacNaughton
- Sound Designer Jack Sedgwick
- Senior Copywriter Pete Ioulianou
As far as high-octane activities go, watching the TV probably sits just above 'lying in bed' (cushioned on both sides) and below 'knitting' (those needles might slip!).
However, for the reckless family in this (bone)cracking spot for BT's Broadband and TV offerings from Saatchi & Saatchi London, a simple trip to the couch can be a stunt-filled bonanza of its own.
Ingeniously directed by Biscuit's Jeff Low, whose locked-off camera only accentuates the scenario's absurdity, this Home Of Action is one that's we're very to watch from afar.
