Jesse James McElroy puts a bar in a right pickle
The Sweetshop director's flashy spot for Picklebet sees an entire establishment jerkin' with some gherkin.
Credits
View on- Agency Kerfuffle
 - Production Company The Sweetshop/Sydney
 - Director Jesse James McElroy
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Credits
View on- Agency Kerfuffle
 - Production Company The Sweetshop/Sydney
 - Director Jesse James McElroy
 - Managing Director Edward Pontifex
 - Executive Producer Kate Roydhouse
 - Executive Producer Greg Fyson
 - Executive Producer Kate Roydhouse
 - Post Production ARC EDIT
 
- Executive Post Producer Winnie O'Neill
 - Sound Design Bang Bang Studios
 - Sound Designer Sam Hopgood
 - Producer Melissa Weinman
 - Production Designer Ruby Mathers
 - DP Aaron McLisky
 - Editor Jack Hutchings
 - Colorist Fergus Rotherham
 
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Kerfuffle
 - Production Company The Sweetshop/Sydney
 - Director Jesse James McElroy
 - Managing Director Edward Pontifex
 - Executive Producer Kate Roydhouse
 - Executive Producer Greg Fyson
 - Executive Producer Kate Roydhouse
 - Post Production ARC EDIT
 - Executive Post Producer Winnie O'Neill
 - Sound Design Bang Bang Studios
 - Sound Designer Sam Hopgood
 - Producer Melissa Weinman
 - Production Designer Ruby Mathers
 - DP Aaron McLisky
 - Editor Jack Hutchings
 - Colorist Fergus Rotherham
 
We don't know whether it's a thinly veiled statement on the addictive nature of gambling, or if it's just a cracking visual idea for an attention-grabbing ad, but Jesse James McElroy's new spot for Picklebet had us in a headlock from its opening moments.
Taking place in a random dive bar, Get Your Pickle On sees the call of a jarred pickled cucumber seized on by a room full of oddballs, each reacting with delightfully peculiar and pointed choreography.
Created by agency Kerfuffle and shot through The Sweetshop, Sydney, this energetic and hugely enjoyable trip feels like a distilled music video, replete with masterful moves, sizzling camerawork and hilarious reactions.