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Uber – Cramped

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The peculiarities of everyday life are explored to comedic effect in Johannes Leonardo's trio of new spots for Uber.

Following people whose ride-needs change in the moment - a desk mistake, a surprise inheritance, a... momentary lapse of concentration - the spots show how easy it s to update their taxi order.

Deftly directed by the ever-dependable Jim Jenkins through O Positive, these fun ads showcase a neat feature in an enjoyably relatable manner.

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