Johnson Named Partner at GSP
In the company's history Executive Creative Director Margaret Johnson named first female partner.
Newly Named Partner at Goodby Leads the Charge into the Future
Goodby, Silverstein & Partners has announced that Margaret Johnson, Executive Creative Director and 16-year veteran of the agency, has been named a partner. She is the first female partner in the agency's history and the first new creative partner in over a decade.
As Co-Chairman and Creative Director Jeff Goodby said, "Margaret was an easy choice. There is no one quite like her. She is prolific, has tremendous range and great taste. Her work ranges from beautiful and heartfelt to edgy and funny, from digits on TV to digits online. She's collaborative, humble, and generous with her ideas and help. Her integrity is unquestioned."
Johnson has worked on just about every account at GSP - SONIC, Haagen-Dazs, Logitech, Nintendo, Specialized, hp, Foster Farms and Budweiser, just to name a few. Over the years, she's won awards in every major show, including the One Show's first-ever Green Pencil for the hyper-integrated Haagen-Dazs "HD Loves HB" campaign, the Kelly Awards Grand Prize for the Haagen-Dazs "Five" campaign, a Cannes Cyber Lion for the Yahoo! outdoor interactive "Bus Stop Derby," as well as two Lions for the Logitech "Ivan Cobenk" spot, which was included as one of the CLIO Awards' 100 all-time "World's Best Commercials" earlier this year.
After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, Johnson earned an art direction degree at the Portfolio Center in Atlanta, Georgia. Her first job was freelancing for Leonard, Monahan, Lubars & Kelly in Providence, Rhode Island, where she cut her teeth on accounts like Polaroid and Keds tennis shoes. Next, she took a job at The Richards Group in Dallas, Texas. A couple of years later, she moved to Goodby Silverstein & Partners in San Francisco.
Published 11, September 2012
