Joseph Kahn Rickrolls America
The Supply & Demand director and Deloitte Digital create a loving homage to Astley's classic for AAA Insurance.
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Credits
View on- Agency Deloitte Digital/Los Angeles
- Production Company Supply & Demand
- Director Joseph Kahn
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Credits
View on- Agency Deloitte Digital/Los Angeles
- Production Company Supply & Demand
- Director Joseph Kahn
- Colorist Dave Hussey
- Color Company 3/Los Angeles
- Editing Cosmo Street/Los Angeles
- Editor Chancler Haynes
- VFX/Finishing ODD (Office of Development & Design)
- Creative Director Gary Breslin
- Executive Producer Matthew Turke
- VFX Aaron Baker
- 2D Animation Brian Sensebe
- Matte Painter Tim Matney
- Talent Rick Astley
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Credits
powered by- Agency Deloitte Digital/Los Angeles
- Production Company Supply & Demand
- Director Joseph Kahn
- Colorist Dave Hussey
- Color Company 3/Los Angeles
- Editing Cosmo Street/Los Angeles
- Editor Chancler Haynes
- VFX/Finishing ODD (Office of Development & Design)
- Creative Director Gary Breslin
- Executive Producer Matthew Turke
- VFX Aaron Baker
- 2D Animation Brian Sensebe
- Matte Painter Tim Matney
- Talent Rick Astley
A sprightly 35 years from its original release, Rick Astley's Never Gonna Give You Up is still earworming its way around the internet, much to the bait-and-switch delight of many an errant clicker.
Capitalising on this era-defining anniversary, Deloitte Digital has chosen to recreate the classic vid with its original, remarkably age-defiant star in a fun new spot for AAA Insurance.
Nailing the costume, set dressing and, most importantly, the moves, Supply & Demand director Joseph Kahn takes a break from winning Grammys and Emmys to create an entertaining homage that is worth a roll.
Delightfully, the campaign launches with unbranded ads popping up across the country in the form of mysterious and quirky QR codes and URLs. Those who follow the QR code will be led to the re-creation, in true Rickroll fashion.
"Paying homage to my video for the AAA Insurance commercial - from the set to the wardrobe - has been an amazing trip down memory lane," said Astley. "The song has been so good to me, and I'm thrilled to be working with another iconic brand that has certainly stood the test of time."
