Kawasaki brings the party (and the business) to the Super Bowl
GS&P and Hungry Man promote a vehicle so darn trailblazing it can produce a Kentucky Waterfall on cue...
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Dave Laden
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Dave Laden
- Director Christopher Gruse
- Managing Partner/Executive Producer Caleb Dewart
- Partner/Executive Producer Kim Dellara
- Head of Production Franchesca McDowell
- Head of Production Marian Harkness
- Editing Rock Paper Scissors
- Executive Post Producer Shada Shariatzadeh
- Executive Post Producer Andrea (Dre) Krichevsky
- Head of Post Production Janae Abraham
- Editor Lauren Dellara
- Assistant Editor Sam Slavkin
- VFX The Mill/Los Angeles
- Executive Post Producer Hillary Thomas
- Post Producer Warwick Hewett
- Post Producer Katie Buckley
- VFX Creative Director James Allen / (VFX Supervisor)
- VFX Creative Director Christian Nielsen
- CG Supervisor Jessica Groom Shelton
- CGI Lead Will Arias
- DFX Supervisor Vaibhav Gupta
- VFX Designer Greg Hubner
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Colorist Paul Yacono
- Music/Music Supervision Songs for Film & T.V.
- Music Supervisor David Fisher
- Audio Post/Sound Design Lime Studios
- Executive Sound Producer Susie Boyajan
- Sound Producer Cassie Underwood
- Sound Designer Michael Anastasi
- Assistant Sound Designer Michael Baran
- Audio Mixer Joel Waters
- Audio Assistant Kris Huayta
- Talent (Stone Cold) Steve Austin
- Creative Director Ryan Tovani
- Creative Director Arthur Warren
- Creative Director Brett Beaty
- HP Jim Haight
- Senior Producer Molly Troy
- Producer Robert Mooring
- DP Ken Seng
- Production Designer Katharine Reynolds
- Executive Post Producer Denice Hutton
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Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Dave Laden
- Director Christopher Gruse
- Managing Partner/Executive Producer Caleb Dewart
- Partner/Executive Producer Kim Dellara
- Head of Production Franchesca McDowell
- Head of Production Marian Harkness
- Editing Rock Paper Scissors
- Executive Post Producer Shada Shariatzadeh
- Executive Post Producer Andrea (Dre) Krichevsky
- Head of Post Production Janae Abraham
- Editor Lauren Dellara
- Assistant Editor Sam Slavkin
- VFX The Mill/Los Angeles
- Executive Post Producer Hillary Thomas
- Post Producer Warwick Hewett
- Post Producer Katie Buckley
- VFX Creative Director James Allen / (VFX Supervisor)
- VFX Creative Director Christian Nielsen
- CG Supervisor Jessica Groom Shelton
- CGI Lead Will Arias
- DFX Supervisor Vaibhav Gupta
- VFX Designer Greg Hubner
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Colorist Paul Yacono
- Music/Music Supervision Songs for Film & T.V.
- Music Supervisor David Fisher
- Audio Post/Sound Design Lime Studios
- Executive Sound Producer Susie Boyajan
- Sound Producer Cassie Underwood
- Sound Designer Michael Anastasi
- Assistant Sound Designer Michael Baran
- Audio Mixer Joel Waters
- Audio Assistant Kris Huayta
- Talent (Stone Cold) Steve Austin
- Creative Director Ryan Tovani
- Creative Director Arthur Warren
- Creative Director Brett Beaty
- HP Jim Haight
- Senior Producer Molly Troy
- Producer Robert Mooring
- DP Ken Seng
- Production Designer Katharine Reynolds
- Executive Post Producer Denice Hutton
Animals are normally a safe bet if you want to up the aw-factor in your Super Bowl advertising, but the only 'aw' you'll find in Kawasaki's Big Game spot is in 'awesome mullet'.
Imbued with the party/business ethos of the legendary hairstyle, Mullets showcases the new RIDGE side x side; a vehicle so potent it can generate Mississippi mudflaps on any person, animal or Stone Cold Steve Austin in comes in proximity of.
Created through GS&P and co-directed by Hungry Man's Dave Laden and Christopher Gruse, this self-knowingly righteous spot has all the elements of a sure-fire Big Game winner.
