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Aldi – Peel The Need

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The festive season has certainly kicked off in ad land, with some of the heavy-hitters already unleashing their Christmas campaigns.

Teasing us of presents to come is this cheekly knowing and extremely well-animated 40-second starter course for Aldi's latest Kevin The Carrot offering.

Using Top Gun as it's not-so-subtle influence, Peel The Need sees the shop's Xmas mascot team up with a turkey (not a Goose?) to buzz some towers. After a spotting of Santa and an ill-advised ejection, Kev is left dangling as a cliffhanger for the spot to come.

With the team at McCann, plus Stink/Psyop's Todd + Kylie, clearly having a blast with both reference material and glorious environment to play in, this blockbusting teaser blazes a (com)trail for another epic adventure.

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