KFC doubles down on the weird
A series of innocuous-looking ads melt into chicken tastiness through Mother and Private Island’s warped lens.
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Credits
View on- Agency Mother/London
- Production Company Private Island
- Director Chris Boyle
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Credits
View on- Agency Mother/London
- Production Company Private Island
- Director Chris Boyle
- VFX Black Kite Studios
- Sound Design 750mph
- Music Mr Pape
- Executive Creative Director Martin Rose
- Executive Producer Helen Power
- Producer Aine O'Donnell
- Senior VFX Producer Tamara Mennell
- VFX Supervisor James Marshall / (VFX Artist)
- Colorist George Kyriacou
- Sound Designer/Sound Editor Sam Ashwell
- Head of Production Olivia Ray
- Composer Jordan Crisp
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Credits
powered by- Agency Mother/London
- Production Company Private Island
- Director Chris Boyle
- VFX Black Kite Studios
- Sound Design 750mph
- Music Mr Pape
- Executive Creative Director Martin Rose
- Executive Producer Helen Power
- Producer Aine O'Donnell
- Senior VFX Producer Tamara Mennell
- VFX Supervisor James Marshall / (VFX Artist)
- Colorist George Kyriacou
- Sound Designer/Sound Editor Sam Ashwell
- Head of Production Olivia Ray
- Composer Jordan Crisp
One of the interesting oddities of AI-generated footage is the way normal things can suddenly look abnormal through unnatural motion or morphing.
Harnessing this attribute and using it to his nefarious means, Private Island's next-gen-master Chris Boyle has created a series of oddball spots for KFC in which innocent scenes warp into burgers in front of our eyes.
Using, as they describe it, "a no-holds-barred combo of filming, animating and generating", the Mother concepted spots brilliantly realise the insight that obsession makes the world around you change... even if that obsession is to a cheeky burger.
