Latest Holiday campaign from Jose Cuervo and Mekanism

This holiday season, America’s favourite tequila brand is giving you the opportunity to make memories with friends and family, even if you can’t make it home.

Given the pandemic, the holiday season is undoubtedly going to look different across the country. A recent survey has shown that 72% of Americans are unlikely to travel for Thanksgiving, and 69% are unlikely to travel for Christmas. However, that doesn’t mean traditions can’t live on with family and friends.

For those not celebrating the holidays in-person, Jose Cuervo is giving fans the opportunity to send a life-sized cardboard ‘Doppeldrinker’ of themselves to friends and family, ensuring everyone’s seat at the table is still filled this holiday season. Imagine the possibilities of what your Doppeldrinker can do without you physically being there. A cocktail party with close friends. The family pajama photo. Brunch at your aunt’s house. The list goes on and on, and Jose Cuervo wants to make sure the cardboard version of yourself is there for all the action.