Loerie Awards Issues Call for Entries
South Africa's biggest ad competition is open for submissions and announces changes to its category lineup.
South Africa's Loerie Awards Issues Call for Entries
The 2011 campaign for the Loerie Awards has launched, and the festival has announced a revamping of its categories. According to the festival organizers, they've undertaken a complete overhaul of the way that the categories are organized, based on a comprehensive review of the brand communications industry.
"Every touch point between a brand and its audience is brand communications," the festival said in a news announcement, "and our categories now include every aspect of the industry, including television and film; radio; print; outdoor; direct and P.R.; brand identity; architecture and interior design; package and industrial design; Internet and mobile media; and live events and sponsorship.
There are several new categories this year. Among the key items for SourceEcreative members is the introduction of a Broadcast Design and Graphics, new to the Communication Design category. Also, an award for Performance Craft has been added for the Television, Radio and Live Events categories, recognizing performers and actors for their contribution to a successful production. Finally, Animation and Special Visual Effects are now two separate crafts.
The Loerie Awards now publishes its official rankings of the winning brands, agencies, production companies and individuals in the Loeries Annual. In 2011, new entries to the credits list contained in the Annual include Chief Creative Officer, Strategist, Editor, Editing Company, Animator, Animation Company, VFX Operator, Post Production Facility and Performer.
The entry deadline for the 33rd Annual Loerie Awards is 13 May 2011. The eligibility period for work submitted is 1 June 2010 to 31 May 2011. Entries must be produced within in Africa, the Middle East or island states off the African coast (like Mauritius, Madagascar and the Seychelles). International crafts may be entered, as long as the person nominated for the award is from the eligible region. The Loeries Festival Weekend will be taking place from 16 to 18 September in Cape Town. For full information on categories, preparation guidelines, entry fees, and other information, visit the Loeries website at by clicking here.
Published 16 March, 2011
