LYKO reflects on personal choices
With the tagline 'Everyway is okay', Åkestam Holst NoA presents the inner thoughts of three individuals as they deal with their insecurities.
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Jesper Ganslandt
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Jesper Ganslandt
- Creative Director Joakim Khoury
- Art Director Lisa Vaccino
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Jesper Ganslandt
- Creative Director Joakim Khoury
- Art Director Lisa Vaccino
Should I part my hair a particular way? Present myself as a MILF or a MILC? Shave my balls in a certain style?
Whilst the questions presented in Åkestam Holst NoA's kooky campaign for online beauty-giant LYKO might not applicable to every viewer, the sentiment certainly is: we all deal with insecurities.
Shot by Giants & Toys' Jesper Ganslandt, the spots - Hipster Balls, MILF, and Left, Right - portray their relatable characters through reflections (both literal and metaphorical) and voice over, happily celebrating the beauty of inner confidence whilst promoting the product that help us sort the outer.
