Lynx’s duo of dead funny tales

Directed by Lionel Goldstein through CZAR Brussels, LOLA Mullen-Lowe’s bold campaign for LYNX takes dark humour to new heights – or depths – with two edgy and enjoyable ads. 

In Funeral, a reverend is shocked by the irreverent behaviour of mourners sent crazy by the scent of a Lynx-laden deceased lad. Treading a perilous line between black comedy and bad taste the story ends with a classic slapstick demise that conveys 'the Lynx effect'. 

Robbery is a quintessentially English crime caper, filmed in a pub in Dungeness, Kent, that features an inept burglar distracted by the bouquet of a waiter wafting whiffs of Lynx Blue Lavender body spray. 

Tomás Ostiglia, ECD at LOLA Mullen-Lowe commented: "We always say we want humour to come back, but few times do agencies and clients dare to do what needs to be done to put this into practice. This is one of those times. Bravo Lynx!"