Mac my 'wich up
Paying tribute to an infamous Prodigy music video, Bacon's spot for McDonald's Norway takes us on a POV ride through a busy family's day.
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Credits
View on- Agency NORD DDB/Oslo
- Production Company Bacon
- Director Eivind Landsvik
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Credits
View on- Agency NORD DDB/Oslo
- Production Company Bacon
- Director Eivind Landsvik
- Executive Producer Audun Lyngholm Wittenberg
- DP Daniel Voldheim
- Post Producer Eli Mari Sandal
- Grade Julien Alary
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency NORD DDB/Oslo
- Production Company Bacon
- Director Eivind Landsvik
- Executive Producer Audun Lyngholm Wittenberg
- DP Daniel Voldheim
- Post Producer Eli Mari Sandal
- Grade Julien Alary
The full-on life of busy parents is brought to the screen in rip-roaring POV style in this latest spot for McDonald's Norway.
Taking clear influence from The Prodigy's notorious Smack My Bitch Up music video (including a cheeky reference to the original's 'twist' towards the end), Where Breaks Are Served showcases the (picking) ups and (chowing) downs of parental life.
Filled with authentic moments and speaking quite clearly to a knowing audience, the spot, directed by Eivind L., produced by Bacon and made with Nord DDB, is a high-paced, highly effective piece of filmmaking.
