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McDonald's – Where Breaks Are Served

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The full-on life of busy parents is brought to the screen in rip-roaring POV style in this latest spot for McDonald's Norway.

Taking clear influence from The Prodigy's notorious Smack My Bitch Up music video (including a cheeky reference to the original's 'twist' towards the end), Where Breaks Are Served showcases the (picking) ups and (chowing) downs of parental life.

Filled with authentic moments and speaking quite clearly to a knowing audience, the spot, directed by Eivind L., produced by Bacon and made with Nord DDB, is a high-paced, highly effective piece of filmmaking.

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