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California-based MAPP first caught Snapper’s attention with his mockumentary-style commercial for Peelz, featuring the character of John Birk who, after graduating from the ‘Institute of Citrus Technology’ is confronted with the growing realisation that his job is, in fact, utterly pointless.

Peelz – John Birk

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Unlike John Birk, MAPP finds a lot of meaning in his work, tackling a wide range of important topics. Topics that range from how to handle the politics of the annual office secret Santa, to how to handle a T-Rex showing up in your Amazon Prime delivery. He is the man you want with you in the apocalypse, mainly because he would make some brilliant content from it.

MAPP began his career as an art director and later became a creative director whose commercial Lamp for IKEA won Grand Clio and Grand Prix at Cannes. MAPP began directing with a spot for MINI called Ahhhhhh! and never looked back.

Since then, he has honed his filmmaking craft, creating commercials pierced by his comedic dialogue. He crafts quirky characters that reflect humanity at its hyperbolic best, brought to life by his shots and scores.

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