Matthew McConaughey exposes football's tastiest conspiracy theory for Uber Eats
The dubious connections between NFL staples and munchable snacks are laid bare in Special Group and Jim Jenkins' joyful, celeb-fuelled spot.
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Credits
View on- Agency Special Group/Los Angeles
- Production Company O Positive
- Director Jim Jenkins
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Credits
View on- Agency Special Group/Los Angeles
- Production Company O Positive
- Director Jim Jenkins
- Ad Agency Special Group/Sydney
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Editing EXILE Edit
- Editor Matthew Murphy
- Managing Director Carol Lynn (CL) Kumpata
- Executive Producer Jennifer Locke
- Senior Post Producer Adam Parker
- Head of Production Taylor Rousseau
- Assistant Editor Melanie Newton
- Assistant Editor Jonathan Rogers
- Assistant Editor Chris Messier
- VFX/Finishing Pariah VFX & Post
- VFX Managing Director Mark Tobin
- Executive VFX Producer Michael Steinmann
- Head of VFX Production Persis Reynolds
- VFX Producer Andrew Rosenberger
- VFX Supervisor Patrick Murphy
- VFX Supervisor Matthew Sousa
- CG Supervisor Mike Wynd
- Color Trafik/Los Angeles
- Color Producer Phoebe Torsilieri
- Senior Colorist Ricky Gausis
- Assistant Colorist Phillip Dystant
- Sound Eleven Sound
- Executive Producer Whitney Morris
- Executive Producer Paula Arnett
- Audio Producer Sean Kiely
- Audio Mixer/Sound Designer Jordan Meltzer
- Music Arrangement Endless Noise Music & Sound Design
- Music Founder Jeff Elmassian
- Music Creative Director Ben Roberts
- Music Engineer Dave Chapman
- Global Executive Creative Director Danielle Hawley
- Partner/Chief Creative Officer Matthew Woodhams-Roberts
- Partner/Chief Creative Officer Dave Horton
- Partner/CEO Kelsey Hodgkin
- Partner/Chief Production Officer Vic Palumbo
- Creative Director/Copywriter Toby Kennedy
- Creative Director/Copywriter Phillip Fattore
- Creative Director Jordy Molloy
- Creative Director Alyssa Cavanaugh
- Associate Creative Director/Copywriter Daniel Greener
- Associate Creative Director Shelby Lemons
- Associate Creative Director Natalie Seitz
- Associate Creative Director Scott Cleveland
- Senior Producer Nat Bricker
- Senior Producer Luke Franek
- Partner/Chief Creative Officer Julian Schreiber
- Partner/Chief Creative Officer Tom Martin
- Producer Tanya Stephens
- Production Designer Jason Edmonds
- Costume Designer/Stylist Michelle Martini
- DP Ellen Kuras
- Song "Green Onions" Booker T & the MG's
- Talent/VO Matthew McConaughey
- Talent Greta Gerwig
- Talent Kevin Bacon
- Talent Martha Stewart
- Talent Charli XCX
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Special Group/Los Angeles
- Production Company O Positive
- Director Jim Jenkins
- Ad Agency Special Group/Sydney
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Editing EXILE Edit
- Editor Matthew Murphy
- Managing Director Carol Lynn (CL) Kumpata
- Executive Producer Jennifer Locke
- Senior Post Producer Adam Parker
- Head of Production Taylor Rousseau
- Assistant Editor Melanie Newton
- Assistant Editor Jonathan Rogers
- Assistant Editor Chris Messier
- VFX/Finishing Pariah VFX & Post
- VFX Managing Director Mark Tobin
- Executive VFX Producer Michael Steinmann
- Head of VFX Production Persis Reynolds
- VFX Producer Andrew Rosenberger
- VFX Supervisor Patrick Murphy
- VFX Supervisor Matthew Sousa
- CG Supervisor Mike Wynd
- Color Trafik/Los Angeles
- Color Producer Phoebe Torsilieri
- Senior Colorist Ricky Gausis
- Assistant Colorist Phillip Dystant
- Sound Eleven Sound
- Executive Producer Whitney Morris
- Executive Producer Paula Arnett
- Audio Producer Sean Kiely
- Audio Mixer/Sound Designer Jordan Meltzer
- Music Arrangement Endless Noise Music & Sound Design
- Music Founder Jeff Elmassian
- Music Creative Director Ben Roberts
- Music Engineer Dave Chapman
- Global Executive Creative Director Danielle Hawley
- Partner/Chief Creative Officer Matthew Woodhams-Roberts
- Partner/Chief Creative Officer Dave Horton
- Partner/CEO Kelsey Hodgkin
- Partner/Chief Production Officer Vic Palumbo
- Creative Director/Copywriter Toby Kennedy
- Creative Director/Copywriter Phillip Fattore
- Creative Director Jordy Molloy
- Creative Director Alyssa Cavanaugh
- Associate Creative Director/Copywriter Daniel Greener
- Associate Creative Director Shelby Lemons
- Associate Creative Director Natalie Seitz
- Associate Creative Director Scott Cleveland
- Senior Producer Nat Bricker
- Senior Producer Luke Franek
- Partner/Chief Creative Officer Julian Schreiber
- Partner/Chief Creative Officer Tom Martin
- Producer Tanya Stephens
- Production Designer Jason Edmonds
- Costume Designer/Stylist Michelle Martini
- DP Ellen Kuras
- Song "Green Onions" Booker T & the MG's
- Talent/VO Matthew McConaughey
- Talent Greta Gerwig
- Talent Kevin Bacon
- Talent Martha Stewart
- Talent Charli XCX
Most conspiracy theories are laughably ludicrous when you dive into the nitty-gritty, but we can't help but think that Matthew McConaughey might well have a point in the latest Super Bowl spot for Uber Eats.
Titled A Century of Cravings, the film sees McConaughey play men of power in various ages of NFL history, each nudging the names of teams, players, and ubiquitous terminology towards the kitchen in an attempt to make viewers hungry.
This being a Super Bowl campaign, the spot wouldn't be the same without a host of celeb cameos; with Martha Stewart, Charli xcx, Greta Gerwig, Hot Ones’ Sean Evans, and, best of all, a catchphrase-spouting Kevin Bacon all being utilised perfectly.
Developed by Special Group and directed by O Positive’s Jim Jenkins, this hilarious commercial manages the dream team of Big Game ads: a cracking concept filled with on-point casting, filled with genuinely LOLable moments.
