McCain chips away at familial Differences
The adam&eveDDB spot continues the We Are Family campaign with montage of household friction and unity.
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Credits
View on- Agency Adam & Eve NY
- Production Company Knucklehead
- Director Finn McGough
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Credits
View on- Agency Adam & Eve NY
- Production Company Knucklehead
- Director Finn McGough
- Editor Whitehouse Post/London
- Post Production Absolute
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Creative Director Chloe Pope
- Creative Director Jess Morris
- Copywriter Simone Wärme
- Copywriter Jeppe Vidstrup
- Producer Kreepa Laxman
- Managing Director Tim Katz
- DP Alex Barber
- Post Producer Belinda Grew
- Colorist Matt Turner
- Music Supervisor Tom Stanford
- Audio Post Production Tony Rapaccioli
- Voice Over Ricky Tomlinson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Adam & Eve NY
- Production Company Knucklehead
- Director Finn McGough
- Editor Whitehouse Post/London
- Post Production Absolute
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Creative Director Chloe Pope
- Creative Director Jess Morris
- Copywriter Simone Wärme
- Copywriter Jeppe Vidstrup
- Producer Kreepa Laxman
- Managing Director Tim Katz
- DP Alex Barber
- Post Producer Belinda Grew
- Colorist Matt Turner
- Music Supervisor Tom Stanford
- Audio Post Production Tony Rapaccioli
- Voice Over Ricky Tomlinson
The world is a pretty fractured place nowadays, with opposing opinions and beliefs causing rifts throughout. Whilst we're not saying a tasty plate of chips is the answer, this new commercial for McCain certainly makes a good case.
Taking 'differences of opinion' in regards to religion, gender, politics and sexual identities as a loose base, the merry montage that makes up Differences showcases home-lives across the spectrum (as is a theme in the We Are Family series). Abily constructed by adam&eveDDB, with Knucklehead's Finn McGough, the message of ultimate unity isn't lost amid the fries and burgers, and the tender moments captured are truly endearing.
With a likable VO from TV's own Royle Family Ricky Tomlinson and some delightful copywriting, this chipper spot puts a positive spin on familial foibles.
