McDonald’s sizzling staycation
The fast-food giant launches its Mediterranean-inspired Summer Menu campaign with a sunny spot that reveals how to create a stay-home holiday vibe.
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Credits
View on- Agency Leo Burnett/London
- Production Company Anonymous Content/London
- Director Patrick Daughters
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Credits
View on- Agency Leo Burnett/London
- Production Company Anonymous Content/London
- Director Patrick Daughters
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Creative Director James Millers
- Creative Director Andrew Long
- Creative Drew Davies
- Creative Angus Crombie
- Producer Jen Fewster
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Credits
powered by- Agency Leo Burnett/London
- Production Company Anonymous Content/London
- Director Patrick Daughters
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Creative Director James Millers
- Creative Director Andrew Long
- Creative Drew Davies
- Creative Angus Crombie
- Producer Jen Fewster
Created by Leo Burnett, and directed by Patrick Daughters through Anonymous Content, Sunbathing shows a man sweltering on a lounger in what looks like an exotic, palm-fringed Mediterranean locale, but the ding of a suburban doorbell reveals another reality.
Set to the slinky strains of that swing classic Besame Mucho, the film conjures a taste of exotic climes, and shows how you can recreated the vibe at home with spicy summer nosh… and the odd palm tree.
Mark Elwood, Executive Creative Director, Leo Burnett London, said: “At Leo Burnett we believe in creating populist campaigns, and this is populism at its best. McDonald’s and Leo’s are democratising the holiday feeling, allowing the UK to get a taste of summer abroad, whether you're going away or not.”
