Meet Gary: Homebase's shell for leather ad hero

Homebase – Gary The Tortoise

Credits

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Agency Atomic/London
Production Company Partizan/UK
Director Ozzie Pullin

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Credits

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Agency Atomic/London
Production Company Partizan/UK
Director Ozzie Pullin
Post Production UNIT Media
Animation Red Knuckles
Producer Duncan Gaman
Executive Producer Neil Linpow
Animation Directors Rick & Mario

Producer Daniel Wheldon
Producer Leo Green
DP Carl Burke
Editor Ben Harrex
Lead Animator Remy Herisse
Colourist Denny Cooper
Creative Simon Welch
Creative Matt Welch

Exec Creative Director Dave Henderson
Exec Creative Director Guy Bradbury

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Tortoises are hardly known for their enthusiastic sprints, but that's not the case with Gary, the rapid reptile at the heart of this charming new campaign fo Homebase.

Seeing his owners garden looking spick-and-span, thanks to Homebase's fine offerings, the shelled speedster launches himself across the turf, only pausing for a cheeky smile to camera before blast off.

In actuality, crafted by the wizards at Partizan (a combo of live action direction from Ozzie Pullin and animation from Red Knuckles, as detailed in the Making Of, below), Gary is a marvellously character-filled creation, bringing life to Atomic's fun spot.