Mercado Libre thinks outside of the box
In an adorable spot for the online marketplace, Primo and GUT create a world of cardboard cuties out for delivery.
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Credits
View on- Agency GUT/Mexico City
- Production Company Primo/Mexico
- Director Nico Perez Veiga
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Credits
View on- Agency GUT/Mexico City
- Production Company Primo/Mexico
- Director Nico Perez Veiga
- Color Metropolitana
- Animation Mathematic
- Production Service Metanoia Content/Uruguay
- Chief Creative Officer Ramiro Rodriguez Cohen
- Executive Creative Director Rodrigo Del Oso
- Executive Creative Director Jose Mario Munoz
- Copywriter Jose Luis Pagola
- Art Director Roberto Rosas
- Producer Valerie Brinkmann
- Director Alvaro Stocker
- Head of Production Omar Uscanga
- Executive Producer Trinidad Fecchino
- Production Designer Maria Jose Herrero Fontan
- DP Mauricio Padilha
- Colorist Marc Morato
- Animator Supervisor Cyril Cassaigne
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Credits
powered by- Agency GUT/Mexico City
- Production Company Primo/Mexico
- Director Nico Perez Veiga
- Color Metropolitana
- Animation Mathematic
- Production Service Metanoia Content/Uruguay
- Chief Creative Officer Ramiro Rodriguez Cohen
- Executive Creative Director Rodrigo Del Oso
- Executive Creative Director Jose Mario Munoz
- Copywriter Jose Luis Pagola
- Art Director Roberto Rosas
- Producer Valerie Brinkmann
- Director Alvaro Stocker
- Head of Production Omar Uscanga
- Executive Producer Trinidad Fecchino
- Production Designer Maria Jose Herrero Fontan
- DP Mauricio Padilha
- Colorist Marc Morato
- Animator Supervisor Cyril Cassaigne
Ignoring the fact that it's actually a biting satire on suburban conformity, Malvina Reynolds' Little Boxes actually provides a lovely backing to this sweet spot for online marketplace Mercado Libre.
Using the brand's recognisable packaging as its avatar, GUT's commercial creates a series of endearing anthropomorphic protagonists with distinctive appendages.
Directed by Nico Perez Veiga through Primo, with some glorious animation from Mathematic, this joyful film manages to create distinct personalities from little more than cardboard customisation.
