Mercedes-Benz and Camila Cabello rewrite the Cinderella story
Inspired by the upcoming Amazon Prime film Cinderella, Mercedes-Benz recently collaborated with agency Merkley + Partners, and director Rachel McDonald of Biscuit Filmworks.
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Camila Cabello and Mercedes tout an empowered new Cinderella story, in this new spot directed by Biscuit’s Rachel McDonald via Merkley & Partners.
Inspired by the upcoming Amazon Prime film Cinderella, Mercedes-Benz recently collaborated with agency Merkley + Partners, director Rachel McDonald of Biscuit Filmworks, and a primarily female cast and crew, to create a new television commercial which aims to encourage women to rewrite the roles they were told to have in the world.
Placing innovation at the forefront, Mercedes-Benz is showcasing the amazing talent behind Cinderella who are breaking the mold and leaving their mark.
The commercial stars Camila Cabello, Cinderella director and writer Kay Cannon and producer Shannon McIntosh and highlights the collaboration of strong, inspirational women who are shattering the glass ceiling.
Credits
View on- Agency Merkley & Partners/New York
- Production Company Biscuit Filmworks/USA
- Director Rachel McDonald
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Credits
View on- Agency Merkley & Partners/New York
- Production Company Biscuit Filmworks/USA
- Director Rachel McDonald
- Chief Creative Officer Andy Hirsch
- Creative Director Gabi Hastings
- Creative Group Head Max Godsil
- Director Art Production Bev Don
- Director of Broadcast Production Gary Grossman
- Senior Producer Alex Kobak
- Partner/Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Editing/Post Production Rock Paper Scissors
- Editor Lauren Dellara
- Executive Producer Eve Kornblum
- DP Christopher Blauvelt
- Production Designer Deborah Evans
- Producer Maury Strong
- Post Producer Shayna Rubin
- Senior Graphic Designer Lindsay Abken
- Still Photography Lisa Linke
- Talent Camila Cabello
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Credits
powered by- Agency Merkley & Partners/New York
- Production Company Biscuit Filmworks/USA
- Director Rachel McDonald
- Chief Creative Officer Andy Hirsch
- Creative Director Gabi Hastings
- Creative Group Head Max Godsil
- Director Art Production Bev Don
- Director of Broadcast Production Gary Grossman
- Senior Producer Alex Kobak
- Partner/Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Editing/Post Production Rock Paper Scissors
- Editor Lauren Dellara
- Executive Producer Eve Kornblum
- DP Christopher Blauvelt
- Production Designer Deborah Evans
- Producer Maury Strong
- Post Producer Shayna Rubin
- Senior Graphic Designer Lindsay Abken
- Still Photography Lisa Linke
- Talent Camila Cabello
