More power to your Elba
Booking.com once again harnesses the star power of the sublime Idris Elba for its first Big Game spot.
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Credits
View on- Agency In-House
- Production Company Anonymous Content/London
- Director Tim Godsall
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Credits
View on- Agency In-House
- Production Company Anonymous Content/London
- Director Tim Godsall
- Ad Agency Horses & Mules/Los Angeles
- Creative Director Ryan Gerber
- Creative Director Sam Liu
- Executive Producer/Managing Director Tor Fitzwilliams
- Head of Production Shion Hayasaka
- Editing Final Cut/London
- Editor Rick Russell
- Assistant Editor James Stubbs
- Assistant Editor Leah Burton
- Executive Producer Michelle Corney
- VFX Electric Theatre Collective
- Creative Director Giles Cheetham
- VFX Supervisor David Filipe
- Executive Producer Magda Krimitsou
- Colorist Jason Wallis / (Colorist)
- Sound Design/Mix Machine Sound/London
- Senior Sound Designer Alex Bingham
- Head of Production Louise Baker
- Executive Producer Matej Oreskovic
- Music Barking Owl
- Creative Director/Partner Kelly Bayett
- Executive Producer Ashley Benton
- Photographer Jan Opdekamp
- DP Tim Hudson
- Production Designer Jon Henson
- Post Producer Maggie McDermott
- Talent Idris Elba
- Director of Brand & Production Carine van der Heijden
- Executive Producer Nadia Pack
- Graphic Designer Wei Lun Wang
- Head of Brand Creative Diana Marcela Agudelo Hernandez
- Motion Designer Giuliana Latte
- Producer Andrew Slough
- Senior Copywriter Eric Suesz
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Credits
powered by- Agency In-House
- Production Company Anonymous Content/London
- Director Tim Godsall
- Ad Agency Horses & Mules/Los Angeles
- Creative Director Ryan Gerber
- Creative Director Sam Liu
- Executive Producer/Managing Director Tor Fitzwilliams
- Head of Production Shion Hayasaka
- Editing Final Cut/London
- Editor Rick Russell
- Assistant Editor James Stubbs
- Assistant Editor Leah Burton
- Executive Producer Michelle Corney
- VFX Electric Theatre Collective
- Creative Director Giles Cheetham
- VFX Supervisor David Filipe
- Executive Producer Magda Krimitsou
- Colorist Jason Wallis / (Colorist)
- Sound Design/Mix Machine Sound/London
- Senior Sound Designer Alex Bingham
- Head of Production Louise Baker
- Executive Producer Matej Oreskovic
- Music Barking Owl
- Creative Director/Partner Kelly Bayett
- Executive Producer Ashley Benton
- Photographer Jan Opdekamp
- DP Tim Hudson
- Production Designer Jon Henson
- Post Producer Maggie McDermott
- Talent Idris Elba
- Director of Brand & Production Carine van der Heijden
- Executive Producer Nadia Pack
- Graphic Designer Wei Lun Wang
- Head of Brand Creative Diana Marcela Agudelo Hernandez
- Motion Designer Giuliana Latte
- Producer Andrew Slough
- Senior Copywriter Eric Suesz
The travel company’s inaugural Super Bowl Sunday ad was created in-house with LA agency Horses & Mules and features the award-winning British actor, filmmaker and musician celebrating the simplicity of the brand’s modus operandi.
Elba appears in a variety of holiday locations while extolling the no-nonsense virtues of a booking company that gives itself the name ‘booking’. The ad, titled in similar plain-speaking style as Idris Elba Says Things, was directed by Tim Godsall through Anonymous Content.
Explaining that easy vacation arranging is of greater value than branding, Elba admits that booking.com isn’t that “sexy”.
The same cannot be said of him in a sauna.
The spot will air during the game's fourth quarter and will be accompanied by a sweepstake, during which Booking.com will be giving away up to half a million dollars in vacations.
