Nature calls when you least expect it

Three comedians, Ava Vidal, Shazia Mirza and Jo Enright, talk frankly about women’s health, sharing embarrassing stories in an attempt to destigmatize incontinence.

The ladies’ dry British humor is perfectly timed, and the short video feels like a tight five before a longer comedy special. The women trade stories about their “friend’s” incontinence in situations like running for the bus, sneezing, and even having while having sex. Wee, Myself and I is charming and candid, without metaphors or talking around the subject. The directness makes it something that we all can laugh at without feeling too called out. 

Zenith has created a fun, informative piece for Guardian Labs (supported by Tena) that reassures women that leaking isn’t such a big deal, you know? Can we get over incontinence? “To wee or not to wee? Yes, wee. We can beat this.”