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2AM’s Joe Roberts directs a new TVC campaign for homewares brand Dunelm, which launches this week.
The 30 second commercials feature real Dunelm customers, in their own homes, discussing their respective styles in a frank, honest and often amusing fashion.
The films have a beautifully cinematic documentary / portraiture style.
Filmed in Sheffield and Hertfordshire, the cast were found after an extensive street casting process across the UK.
