New Kia Sorento Black Edition has the power to surprise in campaign from Innocean Australia
Kia Motor’s Australia has unveiled its new Sorento Black Pack Edition in dramatic fashion.
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The national campaign, created by Innocean Australia, launches the Sorento Black Edition with the aim to add to the premium credentials of Kia whilst also presenting the new car in a fresh and unexpected way.
Directed by Toby Pike of Finch, the campaign film begins with an object rising up from a pool of black paint. As the shape emerges to reveal a car, black paint runs down the body, only being retained by the new black features that differentiate the Sorento Black Edition from the standard Sorento.
Kia’s Black Edition spot runs across television broadcast, digital, social and point of sale.
Credits
View on- Agency Innocean Worldwide/Sydney
- Production Company Finch
- Director Toby Pike
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Credits
View on- Agency Innocean Worldwide/Sydney
- Production Company Finch
- Director Toby Pike
- Post Production Heckler
- Music Composition Squeak E Clean Studios/Australia
- Executive Creative Director Steve Jackson
- Art Director Ashley Reeve
- Executive Producer Craig Sloane
- Executive Producer Loren Bradley
- Producer Camilla Mazzaferro
- Head of VFX Jamie Watson
- Post Executive Producer Will Alexander
- Post Executive Producer Bonnie Law
- Head of 3D Tom Corbett / (CG Artist)
- VFX Supervisor Ryan Trippensee
- VFX Coordinator Emily Higgins
- CG Artists Ben Watts
- CG Artist Chris Norris
- Executive Producer Karla Henwood
- Sound Designer Charlie White
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Credits
powered by- Agency Innocean Worldwide/Sydney
- Production Company Finch
- Director Toby Pike
- Post Production Heckler
- Music Composition Squeak E Clean Studios/Australia
- Executive Creative Director Steve Jackson
- Art Director Ashley Reeve
- Executive Producer Craig Sloane
- Executive Producer Loren Bradley
- Producer Camilla Mazzaferro
- Head of VFX Jamie Watson
- Post Executive Producer Will Alexander
- Post Executive Producer Bonnie Law
- Head of 3D Tom Corbett / (CG Artist)
- VFX Supervisor Ryan Trippensee
- VFX Coordinator Emily Higgins
- CG Artists Ben Watts
- CG Artist Chris Norris
- Executive Producer Karla Henwood
- Sound Designer Charlie White
Kia Motors Australia general manager marketing, Dean Norbiato, says: “The Sorento nameplate in Australia has strong equity and we’re confident this campaign not only reinforces but enhances its reputation as one of the country’s best large SUVs. More broadly, the campaign also provides a glimpse of the direction our brand is heading in 2020 and beyond.”
Innocean Australia executive creative director, Steve Jackson, adds: “Even though the auto industry has been doing it tough for several months, we and our wonderful partners at Kia, refuse to shrink back into a sea of sameness. A big thank you to Toby, Finch, Heckler and Squeak E. Clean, you’re all very clever people and personally I find the result rather mesmerising.”
