New Made To Save campaign by Mekanism
In addition to Mekanism, the Creative Alliance coalition includes Anomaly, Droga5, Johannes Leonardo, Viacom, Havas and over 100 others.
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The new Made to Save campaign from non-profit Civic Nation was created by independent creative agency Mekanism alongside the Creative Alliance, a group of creative agencies, platforms, producers, and influencers. The Creative Alliance, which sits within Civic Nation, develops high-impact campaigns for all its initiatives that turn great ideas into action and engagement.
This new campaign, titled Carla, was inspired by this New York Times article that shares the heroic story of Carla Brown, a nurse in Baton Rouge, LA who is on a mission to vaccinate members of her community that have been hesitant to receive the vaccine. Mekanism and the Creative Alliance share Civic Nation’s COVID-19 vaccination mission through nurse Carla’s journey, taking a much more emotional approach than the previous Made to Save campaign.
Credits
View on- Agency Mekanism/San Francisco
- Production Company Sister Studios (In-House at Mekanism/New York)
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Credits
View on- Agency Mekanism/San Francisco
- Production Company Sister Studios (In-House at Mekanism/New York)
- Chief Creative Officer Ian Kovalik
- CEO Jason Harris
- Creative Director Beth Kushner
- Junior Copywriter Justin Foster
- HP Kati Haberstock
- Director of Animation Richard Krolewicz
- Senior Producer Zachary Fleming
- Edit Company WAX/New York
- Editor Alex Pirrone
- Executive Producer Toni Lipari
- Head of Production Evan Kerwood
- Sound Design Sound Lounge
- Senior Producer Lauren Mullen
- Audio Mixer Justin (Sal) Kooy
- Assistant Editor Matthew Elias
- Producer Malini Kartha
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Credits
powered by- Agency Mekanism/San Francisco
- Production Company Sister Studios (In-House at Mekanism/New York)
- Chief Creative Officer Ian Kovalik
- CEO Jason Harris
- Creative Director Beth Kushner
- Junior Copywriter Justin Foster
- HP Kati Haberstock
- Director of Animation Richard Krolewicz
- Senior Producer Zachary Fleming
- Edit Company WAX/New York
- Editor Alex Pirrone
- Executive Producer Toni Lipari
- Head of Production Evan Kerwood
- Sound Design Sound Lounge
- Senior Producer Lauren Mullen
- Audio Mixer Justin (Sal) Kooy
- Assistant Editor Matthew Elias
- Producer Malini Kartha
In addition to Mekanism, the Creative Alliance coalition includes Anomaly, Droga5, Johannes Leonardo, Viacom, Havas and over 100 others.
While the approach is different, the goal is the same. This campaign continues to build off of the original insights from the Pew Research Center where about 39% of Americans are skeptical of getting the COVID-19 vaccine. The Creative Alliance and Civic Nation are diligently working to specifically target that percentage of our population that has hesitations; especially within the BIPOC and Latinx/Hispanic communities, which have been disproportionately affected by the devastating virus.
The campaign is running on digital and social channels indefinitely.
