New York Lottery grande bodega boogie
London Alley's Christian Breslauer directs an effervescent shopkeeper in McCann's colourful scratchcard promo.
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Credits
View on- Agency McCann/New York
- Production Company London Alley
- Director Christian Breslauer
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Credits
View on- Agency McCann/New York
- Production Company London Alley
- Director Christian Breslauer
- Executive Producer Sandy Haddad
- Executive Producer Matthew Kauth
- Producer Robert Smyth
- Editorial London Alley
- Editor Luis Caraza
- Color Company 3/New York
- Colorist Matt Osborne / (Colorist)
- VFX Mathematic
- Executive Producer Hadi Dahrouge
- VFX Producer Jeremy Dumetre
- Sound Sonic Union
- Sound Designer/Audio Mixer Rob McIver
- Executive Audio Producer Justine Cortale
- Assistant Audio Mixer Alex Thiel
- Sound Producer Gina Petrarca
- Music Jingle Punks Music
- Executive Creative Director Matt Chambless
- Chief Creative Officer Shayne Millington
- Global Executive Creative Director Pete Johnson
- Creative Director Jacopo Biorcio
- Group Creative Director Danny Price
- Creative Director Jessica Bass
- Creative Director Talia Rapp
- Art Director Maria Useche
- Copywriter Isabelle Leon
- Art Director Gabby Gonzaga
- Copywriter Kayla Andersen
- Head of Design Matt van Leeuwen
- Design Director Emely Perez
- Designer Chocho Jihye Han
- Designer Inkyung Hur
- Executive Producer Crissy Cicco
- Senior Producer Matt Silverman
- Creative Director Francisca Del Basto
- Copywriter Cesar Davila
- Music Licensing Jamie Jou
- Music Producer Colleen Dahlstrom
- Music Producer Madison Rowe
- Assistant Director Pierre Cailliarec
- Production Designer Kristen Vallow
- DP Federico Tamburini
- Head of Post Production Ivan Ovalle
- Assistant Editor Chloe Scrushy
- VFX Supervisor Vincent Blin
- VFX Producer Minh Ly
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Credits
powered by- Agency McCann/New York
- Production Company London Alley
- Director Christian Breslauer
- Executive Producer Sandy Haddad
- Executive Producer Matthew Kauth
- Producer Robert Smyth
- Editorial London Alley
- Editor Luis Caraza
- Color Company 3/New York
- Colorist Matt Osborne / (Colorist)
- VFX Mathematic
- Executive Producer Hadi Dahrouge
- VFX Producer Jeremy Dumetre
- Sound Sonic Union
- Sound Designer/Audio Mixer Rob McIver
- Executive Audio Producer Justine Cortale
- Assistant Audio Mixer Alex Thiel
- Sound Producer Gina Petrarca
- Music Jingle Punks Music
- Executive Creative Director Matt Chambless
- Chief Creative Officer Shayne Millington
- Global Executive Creative Director Pete Johnson
- Creative Director Jacopo Biorcio
- Group Creative Director Danny Price
- Creative Director Jessica Bass
- Creative Director Talia Rapp
- Art Director Maria Useche
- Copywriter Isabelle Leon
- Art Director Gabby Gonzaga
- Copywriter Kayla Andersen
- Head of Design Matt van Leeuwen
- Design Director Emely Perez
- Designer Chocho Jihye Han
- Designer Inkyung Hur
- Executive Producer Crissy Cicco
- Senior Producer Matt Silverman
- Creative Director Francisca Del Basto
- Copywriter Cesar Davila
- Music Licensing Jamie Jou
- Music Producer Colleen Dahlstrom
- Music Producer Madison Rowe
- Assistant Director Pierre Cailliarec
- Production Designer Kristen Vallow
- DP Federico Tamburini
- Head of Post Production Ivan Ovalle
- Assistant Editor Chloe Scrushy
- VFX Supervisor Vincent Blin
- VFX Producer Minh Ly
Bodega-life must be full of colourful characters, but few would be as endearing as the joyful protagonist of this new spot from McCann New York.
Promoting the New York Lottery's new GRANDE Scratch-Off Games, Sounds Grande sees our humble shopkeeper turn into a singing sensation at the mere mention of the card's name.
Directed with pop-promo flair by London Alley's Christian Breslauer, who manages to get his endearing lead to appear in the most random of places, this lovable execution makes for an engaging launch.
