Nexus Director Eran Amir Launches High-Concept VR Music Video

Nexus and the nexus vr studio have been commissioned to produce an innovative, high concept, live action Virtual Reality (VR / 360’) music video for the track Chapita, by electro-pop artist, Mind Enterprises. The film is directed by Eran Amir as his debut project for Nexus.

The creative collaboration sees Eran direct an ambitious 360’ storytelling experience, using cinemagraphs and clonemotion technology, shot with just one 6K resolution camera and a custom built camera rig - the first time that this technique and unique combination of technology has been used for VR. The immersive music video features acclaimed dancer, Mimi Jeong, in multiple choreographed dance moves, looping infinitely to the rhythm of the track, leading the viewer through a 360’ narrative. Although the experience relies on a multitude of digital techniques, the aim was to create an in-camera feel with no cuts. 

Viewers will find themselves in a vast, empty concrete warehouse, until a single dancer appears. Magically more and more clones of the dancer are introduced, choreographed to tell the story of a broken romance. Soon the viewer is immersed in a riotously colourful army of elegant dancing clones performing in a 360 VR spectacle.

The technically challenging video shoot took place in North West London, with Eran employing the pioneering technique of using a single 6k resolution camera on a unique VR rig, devised by Nexus Technical Director & VR Artist, Elliott Kadjan, and custom built by camera support specialists Ronford Baker. Kadjan also led an innovative post-production pipeline, completely bespoke to the project, using the latest 360’ technology at the Nexus studio. This brand new approach, combined with Eran’s meticulous attention to detail and thorough testing, has created an unbelievably high picture quality, bringing to life Eran’s thoroughly original concept. Launching on X May, the project will be available to view on Youtube 360 with VR headsets, mobile devices, tablets and laptops, delivering the ultimate immersive experience. 

Eran is a video artist recently graduated with a 1st from the University of the Arts Bremen. He is interested in pioneering techniques with a focus of shooting as much as possible in camera, with videos such as, 500 people in 100 Seconds and Black & White (In Colour) receiving over 1.7million views on YouTube. Eran was recently nominated for the UK, Music Video Awards and the MTV O-Music Awards.

Commenting on the project, Eran Amir, said: “It was a real privilege to work with the unbelievably talented team at Nexus. We were both challenged and excited by exploring the possibilities of 360 video, which is in many ways still uncharted territory.

 Although it was a very technical and complex project, our main guideline was keeping everything as "real" as possible. Jane Third at Because Music gave us a fantastic opportunity and free reign to create a visual experience. Together with the team we created a symbolic world of loops, clones, and repetitions, which compliments the themes of Mind Enterprises' song."

Jane Third, Video Commissioner for Because Music, said: “”This is the first VR video we’ve been involved with as a label and it was a pleasure to work with Nexus on such an exciting and new proposition. Eran is an incredibly talented creative, overflowing with ideas!“

Chris O’Reilly, Executive Creative Director, Nexus, added: “Eran is an exciting talent who combines dazzlingly inventive ideas with technologies both high and low. Chapita is testament to his ambitious and pioneering creative capability. Eran strives to create unique, memorable concepts that are inspirational and constantly pushing boundaries. We’re thrilled to welcome his fresh approach to our team of talented directors.”