Nike gets uncomfortable
MEGAFORCE helms a cinematic spot for the sports apparel brand highlighting the not-so-glamorous realities of running.
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
- Editorial Work Editorial/USA
- Finish Joint Editorial (In-House at Wieden + Kennedy)
- Color Trafik/Los Angeles
- VFX Selected Works
- Sound Joint Editorial (In-House at Wieden + Kennedy)
- Music Walker
- Executive Creative Director Caleb Jensen
- Creative Director Francois Roisin
- Executive Creative Director Blair Warren
- Art Director / Copywriter Naoki Ga
- Art Director / Copywriter Guilherme Souza
- Global Executive Producer Kerli Teo
- Executive Producer Mauricio Granado
- Executive Art Producer Grace Petrenka
- Senior Art Producer Rosie Ollero
- Executive Producer Caroline Pham
- Head of Production Joanna Nelson
- DP James Laxton
- Executive Producer Remy Foxx
- Editor Rich Orrick
- Executive Producer Tina Starkweather
- Producer Patrick Lewis
- Producer John Dillon
- Producer Zai Outlaw
- Colorist Daniel de Vue
- Color Producer Sasha Pace
- Head of Production Greer Bratschie
- Executive Producers/Managing Director Sean Costelloe
- Senior VFX Producer Dan Crozier
- Sound Design + Mix Suat Onur Ayas
- Audio Producer Louise Woodward
- Executive Producer Annie Maldonado
- Music Supervisor Stephanie Pigott
- Music Producer Dottie Scharr
- Senior Producer Danielle Soury
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
- Editorial Work Editorial/USA
- Finish Joint Editorial (In-House at Wieden + Kennedy)
- Color Trafik/Los Angeles
- VFX Selected Works
- Sound Joint Editorial (In-House at Wieden + Kennedy)
- Music Walker
- Executive Creative Director Caleb Jensen
- Creative Director Francois Roisin
- Executive Creative Director Blair Warren
- Art Director / Copywriter Naoki Ga
- Art Director / Copywriter Guilherme Souza
- Global Executive Producer Kerli Teo
- Executive Producer Mauricio Granado
- Executive Art Producer Grace Petrenka
- Senior Art Producer Rosie Ollero
- Executive Producer Caroline Pham
- Head of Production Joanna Nelson
- DP James Laxton
- Executive Producer Remy Foxx
- Editor Rich Orrick
- Executive Producer Tina Starkweather
- Producer Patrick Lewis
- Producer John Dillon
- Producer Zai Outlaw
- Colorist Daniel de Vue
- Color Producer Sasha Pace
- Head of Production Greer Bratschie
- Executive Producers/Managing Director Sean Costelloe
- Senior VFX Producer Dan Crozier
- Sound Design + Mix Suat Onur Ayas
- Audio Producer Louise Woodward
- Executive Producer Annie Maldonado
- Music Supervisor Stephanie Pigott
- Music Producer Dottie Scharr
- Senior Producer Danielle Soury
Created by Wieden + Kennedy and directed by Megaforce through Iconoclast, this soulful spot, titled Winning isn’t Comfortable is the second chapter of Nike’s Winning isn’t for Everyone work, extended through the lens of running.
The series will consist of four films - Morning, Joy, Stairs, and Sunshine, which is set to the iconic lullaby You Are My Sunshine by Christina Perri and features college basketball star JuJu Watkins.
The creative is based on true insights into a runner’s experience every time they lace up their shoes, juxtaposed with the feeling of elation as they push themselves beyond what they thought possible.
