Nike test puts its best foot forward
This test spot for Nike sees a young boy find the inner strength to prevail over his surroundings by walking in his late father’s footsteps.
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Credits
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- Production Company Marginal
- Director Sean Kalra
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Credits
View on- Production Company Marginal
- Director Sean Kalra
- Producer Yael Carnet
- Producer Sean Kalra
- DP Christian Lai
- Colorist Sam Gilling
- Sound Designer/Audio Mixer Oscar Vargas / (Sound Designer)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Marginal
- Director Sean Kalra
- Producer Yael Carnet
- Producer Sean Kalra
- DP Christian Lai
- Colorist Sam Gilling
- Sound Designer/Audio Mixer Oscar Vargas / (Sound Designer)
Director Sean Kalra is behind this powerful and emotional test for Nike that tells the story of a boy's journey from child to adult.
Created through Marginal Vancouver, the three-and-a-half-minute film features a poetic voice over that plays over images of a young boy dealing with the loss of his father, the financial troubles of his mother and some tough times at school.
He takes out a box of mementos from his late father, which includes a pair of Nike shoes. The boy then uses the trainers as the impetus for his training and for pushing himself to become a dedicated and talented athlete. As the voice over states; "Life happens to us all, so what happens when we fall? Do we break, or leave the cage, and break away?"
