Nike's empowering shout-out to middle eastern women
The region-specific You Can't Stop Us installment features three remarkable women who have forged their very own success stories in the world of sport.
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Rattling Stick
- Director Sara Dunlop
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Rattling Stick
- Director Sara Dunlop
- Editing Trim
- Post Production Glassworks
- Audio Post Grand Central Recording Studios
- Music KOM (Kay Oskwarek Music Company)
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Evgeny Primachenko
- Creative Director Craig Williams
- Art Director Zeynep Orbay
- Copywriter Macie Soler-Sala
- Copywriter Jake Barnes
- Copywriter Kervins Chauvet
- Head of Production Joe Togneri
- Producer Stijn Wikkerink
- Art Producer Eline De Roo
- Motion Designer Alex Raybould
- Editor Scotti Raz
- Producer Tessa Mitchell
- DP Andre Chemetoff
- DP Mik Allen | (DP)
- DP (Surfing) Jason Hearn
- Editor Dominic Leung
- Flame Alexis da Camara
- Colourist Scott Harrison
- Post Producer Jamie McCubbin
- Sound Designer Raja Sehgal
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Rattling Stick
- Director Sara Dunlop
- Editing Trim
- Post Production Glassworks
- Audio Post Grand Central Recording Studios
- Music KOM (Kay Oskwarek Music Company)
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Evgeny Primachenko
- Creative Director Craig Williams
- Art Director Zeynep Orbay
- Copywriter Macie Soler-Sala
- Copywriter Jake Barnes
- Copywriter Kervins Chauvet
- Head of Production Joe Togneri
- Producer Stijn Wikkerink
- Art Producer Eline De Roo
- Motion Designer Alex Raybould
- Editor Scotti Raz
- Producer Tessa Mitchell
- DP Andre Chemetoff
- DP Mik Allen | (DP)
- DP (Surfing) Jason Hearn
- Editor Dominic Leung
- Flame Alexis da Camara
- Colourist Scott Harrison
- Post Producer Jamie McCubbin
- Sound Designer Raja Sehgal
A striking yet familiar image of a parent teaching her child to swim is imbued with empowerment and motivation in this rousing spot for Nike.
Part of the You Can't Stop Us campaign, Victory Swim uses the lesson to both exemplify how encouragement can reap great rewards and as a neat excuse to showcase three remarkable sportspeople - Zainab Al Eqabi, Amputee and everyday athlete, Maha Al Ameri, UAE National Rower and Manal Rostom, Founder of Surviving Hijab & Nike running coach and triathlete - in action.
“I would love for every girl to realize that hijab places no limitations on her dreams," comments Rostom, "whether it’s inside the water or outside water - if that’s how she wishes to exercise her faith. There is something so magical and liberating about being in and near the water. Every woman deserves the right to experience that feeling whether in a hijab or not. Let there be no limits on what women can do with their bodies just because they choose to cover them. Nike is one of the brands that has championed this inclusivity model and I am so proud to be sending this powerful message to females across the Middle East.”
Brought to screen by Rattling Stick's Sara Dunlop - an expert in quietly capturing authentic moments - this lovely ad from W+K Amsterdam feels like a rallying cry for women across the region to tap into power of sport.
