No Excuses for sexual harassment, says TBWA\Dublin
New campaign for the Department of Justice & Equality addresses lack of awareness of the issue in Ireland.
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Credits
View on- Agency TBWA/Dublin
- Production Company Antidote Films
- Director Brendan Canty
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Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA/Dublin
- Production Company Antidote Films
- Director Brendan Canty
- Post Production Windmill Lane
- Sound Design Mutiny Recording Studios
- Producer Andrew Freedman
- Production Manager Paula Stewart
- Creative Director Des Creedon
- Copywriter Niall McDonnell
- Art Director Cian Tormey
- Producer Ana Baena Sanchez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Dublin
- Production Company Antidote Films
- Director Brendan Canty
- Post Production Windmill Lane
- Sound Design Mutiny Recording Studios
- Producer Andrew Freedman
- Production Manager Paula Stewart
- Creative Director Des Creedon
- Copywriter Niall McDonnell
- Art Director Cian Tormey
- Producer Ana Baena Sanchez
Irish agency TBWA\Dublin has launched a clever two-part campaign for the Department of Justice and Equality, which aims to address the lack of awareness of sexual harassment and violence in everyday life.
Helmed by Brendan Canty and produced by Antidote Films, the first film, Does Ireland Have a Problem? uses a voiceover by poet Stephen James Smith, to ask, ‘Is this a problem?’, as five scenes of sexual harassment play out - from office groping and physical harassment to domestic violence and a potential sexual assault.
For the second film, the agency created a responsive campaign powered by Ireland’s excuses, where they played the scenes from the initial film to a series of focus groups and recorded their reactions. The group's excuses for sexual harassment and violence were edited into a second version, Let's Stop Excusing [below] which became the basis of the second phase of broadcast.
Credits
View on- Agency TBWA/Dublin
- Production Company Antidote Films
- Director Brendan Canty
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA/Dublin
- Production Company Antidote Films
- Director Brendan Canty
- Post Production Windmill Lane
- Sound Design Mutiny Recording Studios
- Producer Andrew Freedman
- Production Manager Paula Stewart
- Creative Director Des Creedon
- Copywriter Niall McDonnell
- Art Director Cian Tormey
- Producer Ana Baena Sanchez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Dublin
- Production Company Antidote Films
- Director Brendan Canty
- Post Production Windmill Lane
- Sound Design Mutiny Recording Studios
- Producer Andrew Freedman
- Production Manager Paula Stewart
- Creative Director Des Creedon
- Copywriter Niall McDonnell
- Art Director Cian Tormey
- Producer Ana Baena Sanchez
“For us, the process of creating a campaign always begins with a simple insight," explains Des Creedon, Creative Director at TBWA\Dublin. "What rang truest for us was the idea that in Ireland, whenever we observe or encounter sexual violence and sexual harassment, we’re inclined to absent ourselves of any responsibility - or worse still, excuse behaviour that’s totally inexcusable.”
