NOW gives us reasons to feel good
The natural vitamins and supplement brand launches three new spots showcasing the quality of its testing and affordable prices, made with new creative partner Hanson and Dodge.
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Last year, NOW, the largest independent and family-owned manufacturer of natural products, vitamins and supplements, launched its first-ever integrated national campaign, directed by Aaron Platt through 8th Street Productions, and created by its new agency partner, Hanson Dodge Creative.
The platform was Feel good spending less, which focused on how NOW provides quality supplements without you having to pay a premium price. It was an especially resonant message at the time, as people were feeling the economic strain brought on by the spectre of a recession.
Fast forward and NOW is launching the next evolution in its Feel Good Spending Less campaign. Across video, print, digital, social and out-of-home, NOW is doubling down on the quality of its products by emphasising how it tests (and tests and tests) for the purity of its supplements - as many as 19,000 tests every month.
Many supplement brands have quality claims. NOW didn’t just want to tell people; it wanted to jolt people into understanding the magnitude of the quality of NOW products – to see the great lengths NOW goes to ensure its quality is superior. The tagline is, “NOW. 19,000 reasons to feel good spending less.”
