NZ Transport Agency's latest doesn't add up
A young man miscalculates the risks of drink driving in FCB's playful yet impactful campaign from the New Zealand government agency.
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Credits
View on- Agency FCB/Auckland
- Production Company The Sweetshop/Auckland
- Director Max Barden
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Credits
View on- Agency FCB/Auckland
- Production Company The Sweetshop/Auckland
- Director Max Barden
- Executive Producer Ben Dailey
- Editor Simon Price
- Online Editor Stuart Bedford
- Post Production The Sweetshop/Auckland
- Colorist Alana Cotton
- Audio Post Liquid Studios/Auckland
- Sound Designer Andy Morton
- Chief Creative Officer Leisa Wall
- Art Director Kat Tadaki
- Copywriter Claire Herselman
- Producer Amanda Langkilde
- Producer Mariana Jugum
- Producer Elizabeth Roebeck
- Executive Producer Jimena Murray
- DP Marty Williams
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency FCB/Auckland
- Production Company The Sweetshop/Auckland
- Director Max Barden
- Executive Producer Ben Dailey
- Editor Simon Price
- Online Editor Stuart Bedford
- Post Production The Sweetshop/Auckland
- Colorist Alana Cotton
- Audio Post Liquid Studios/Auckland
- Sound Designer Andy Morton
- Chief Creative Officer Leisa Wall
- Art Director Kat Tadaki
- Copywriter Claire Herselman
- Producer Amanda Langkilde
- Producer Mariana Jugum
- Producer Elizabeth Roebeck
- Executive Producer Jimena Murray
- DP Marty Williams
While most drink driving awareness ads rely on emotional impact and shock tactics, the New Zealand Transport Agency’s recent campaign taps into the laughable justifications of those who make irresponsible choices.
Created by FCB and directed by Max Barden through The Sweetshop, the spot follows a young man who enjoys a few pints with his pals, then heads to the loo before driving home. He’s then unexpectedly met in the cubicle by an eccentric actuary who helps him guesstimate whether he's over the limit.
While light-heartedly shining a light on the ridiculous ‘booze maths’ people might do to justify drunk driving, the ending reminds the audience that their excuses won’t save them if they get caught at a NZ Police checkpoint.
