Share

Obongjayar – Sugar

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Directed by the master of bizarre Aidan Zamiri and produced by Object and Animal this engagingly peculiar film for the afrobeat/soul/hip-hop star (aka Steven Umoh) sees the singer render his audience confused and disappointed. 

Objecting to his performance patrons leave non-plussed and threaten to “email the venue” in protest. All apart from one lass who finds his surfeit of lips alluring and goes in for a snog or two. 

The philosophical video also sets about questioning the meaning of meaning – do we really have to understand a story or is the feeling it conveys more important than logic?  

Share