Ocado’s mirthful memory joggers
The supermarket chain’s new campaign features a series of absurd moments that prompt amusing additions to shopping lists.
)
Credits
View on- Agency St Luke's/London
- Production Company Anonymous Content/London
- Director ThirtyTwo
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency St Luke's/London
- Production Company Anonymous Content/London
- Director ThirtyTwo
- Editor Billy Mead
- Post Production Time Based Arts
- Agency Producer Chloe London
- Creative Partner Phillip Meyler
- Creative Partner Darren Keff
- Producer George Saunders
- Colorist Simone Grattarola
- Colorist Max Ferguson-Hook
- Motion Graphics Designer Tom Robinson
- VFX Supervisor Timo Huber
- Post Produciton Mia Saunders
- Sound Design Ben Leaves
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency St Luke's/London
- Production Company Anonymous Content/London
- Director ThirtyTwo
- Editor Billy Mead
- Post Production Time Based Arts
- Agency Producer Chloe London
- Creative Partner Phillip Meyler
- Creative Partner Darren Keff
- Producer George Saunders
- Colorist Simone Grattarola
- Colorist Max Ferguson-Hook
- Motion Graphics Designer Tom Robinson
- VFX Supervisor Timo Huber
- Post Produciton Mia Saunders
- Sound Design Ben Leaves
Directed by thirtytwo through Anonymous Content and created by St Luke’s for Ocado, this droll spot features a series of nicely observed vignettes in which consumers are struck with shopping ideas.
Titled Inspired Choice it sees a man who spots a sloppy eater putting ‘babies bibs’ on his list, a woman on a date with a dullard banging on about his yoga holiday start surfing for waffles, a dog with dog breath inspiring the purchase of mouthwash and most cheekily, a male life model reminding an artist he needs to buy cocktail sausages.
To coincide with the new ad, Ocado asked more than 2,000 respondents for the strangest place they had amended an online order. Responses included: at a funeral; in a maths class; in labour while on the way to the hospital; sitting on top of a ride-on mower; at the fishmongers and – the place where inspiration most often strikes – on the toilet.
