Orlebar Brown celebrate 15th anniversary with flamboyant Club Tropicana campaign

British menswear brand Orlebar Brown is marking its 15th anniversary with a new WHAM!-inspired capsule that draws people into the brand’s happy place of playful, colourful flamboyant, summer fun. 

To amplify the capsule, creative and culture consultancy The Sunshine Company teamed up with RSA Films to create an effervescent social, digital, online, in-store, print, OOH and editorial campaign worthy of the capsule’s vibrant colours, bold prints, and daring geometrics. 

Comprising of character focused films and hero campaign imagery, the campaign which launched globally on May 1st, echoes the new capsule by capturing the essence of summer, and all soundtracked to the perfect pop song: WHAM!’s 1983 smash hit, Club Tropicana. 

Directed by Marie Schuller and featuring Jordan Barrett (aka Model It Boy of the New  Era), the light-hearted triptych of films mirror Orlebar Brown’s true spirit of ‘holidaying better’ by tonally capturing sunshine, good times, and happiness. 

Orlebar Brown’s Founder and Creative Director, Adam Brown said: “Orlebar Brown turns 15  this year and we wanted to mark the occasion with a capsule that truly celebrates the happiness, sunshine, and good times that we associate with our best holiday moments. The energy and flamboyance of WHAM!’s feel good Club Tropicana classic is the perfect fit for this, and with help from Sunshine and RSA, we've created a campaign filled with fun, colour and character.”