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California Naturals, the mass-market personal care brand available at Target, CVS, Ulta, and Amazon drop their latest campaign featuring Owen Wilson, the brand’s investor, advisor, and "Chief Shampoo Officer".
The campaign introduces California Naturals’ new tagline, "It's All Good," in the most Owen Wilson way imaginable. This marks a major milestone for the brand, not only is it their first foray into streaming service advertising, but it also coincides with a period of rapid retail expansion, including a 1,400-store debut at Ulta and continued growth at Target.
Credits
View on-
- Production Company JOJX
- Director Ace Norton
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Credits
View on- Production Company JOJX
- Director Ace Norton
- Executive Producer Jackson Morton
- Executive Producer Sevasti Buford
- Executive Producer Joe Care
- Production Company Commondeer
- Producer Lars Ruch
- Production Designer Ali Isaksen
- Production Designer Christian Zollenkopf
- DP Alexander Alexandrov | (Director/DP)
- Editor Phil Nisco
- Sound Mixer Sam May
- Talent Owen Wilson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company JOJX
- Director Ace Norton
- Executive Producer Jackson Morton
- Executive Producer Sevasti Buford
- Executive Producer Joe Care
- Production Company Commondeer
- Producer Lars Ruch
- Production Designer Ali Isaksen
- Production Designer Christian Zollenkopf
- DP Alexander Alexandrov | (Director/DP)
- Editor Phil Nisco
- Sound Mixer Sam May
- Talent Owen Wilson
Born in Summer 2023, California Naturals is a mass market lifestyle brand delivering thoughtfully-formulated, naturally-derived hair and body care products infused with a healthy dose of West Coast cool. Throughout the years of her career working in prestige beauty, founder Shelby Wild came to realise that clean, safe, and natural personal care wasn’t priced for everyone, and simply felt elitist.
Coupled with the belief that getting ready should be a pleasant pause, not a daily labor, and that great products should work for the entire family, she set out to create luxury-level formulas, and then priced them all under $12. California Naturals believes this level of radical accessibility is long overdue, and is proud to offer a line of products that can live in everyone’s homes.
California Naturals, who recently partnered with actor Owen Wilson as an investor, advisor and Chief Shampoo Officer, uses food-grade fragrance (one of the only hair care brands to do so!) and 100% PCR packaging. Their formulas feature 90%+ naturally derived ingredients and are free from sulfates, parabens, and silicones.
