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Valentine's Day Cinema Ad Tugs at Heart Strings


"Let Love Live On" cinema ad directed by Passion RAW's John Turner.

London-based production company Passion RAW has announced the signing Director John Turner. Turner's latest film titled "Let Love Live On," is to promote organ donation for the non-profit organization Live Life Then Give Life. 
 
The cinema ad which is scheduled for release today, Valentines Day, depicts a young couple passionately in love.  Set to the track "Falling in Love Again" by the late artist Nina Simone, the poignant film follows a young couple through the path of a passionate love affair.  From the initial attraction to the first date, first kiss, the wonder and magic of discovering someone new, which also includes the trials and tribulations of a relationship.   The piece culminates in the moment right before intimacy where it's revealed that the young man involved in this relationship posses a scar indicating that he has been the recipient of a heart transplant.  Directed by Turner through Nice Shirt Films, the work was created by JWT London.
 
Happy Valentine's Day!

Published 14, February 2013

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