Peachaus hits us with Naked Talk
Dude London and Papaya Films take “Imagine the audience in their underwear” quite literally in their new international campaign for Peachaus.
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There are many methods to cope with the stress of public speaking. One of the most popular is imagining the audience in their underwear. Both the agency and the production decided to eliminate the need for imagination from the equation.
“Peachaus was created by and for women, so I wanted to ensure that this remained at the production's core with an all-female crew. In an industry so heavily dominated by men it was important to create an environment that championed and uplifted women not only within the cast but throughout the crew. What attracted me to the project was a brand that places people at the centre and the opportunity to create an authentic film that captures the human experience.” says Tulsi Shivaanand, the director.
The recently launched campaign aims at building women's confidence. Naked Talks is a format designed to encourage women to feel good in their own skin and to have the courage to be themselves every day.
Credits
View on- Agency DUDE/London
- Production Company Papaya Films/London
- Director Tulsi Shivaanand
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Credits
View on- Agency DUDE/London
- Production Company Papaya Films/London
- Director Tulsi Shivaanand
- Managing Director Francesca Spitali
- Executive Creative Director Curro Piqueras Parra
- Creative Director Tomas Gianelli O'Ryan
- Head of Art Pietro Soldi
- Art Director Marta Morientes
- Copywriter Vic D'Andrea
- DP Cathy Ye
- Colorist Daniela Rotaru
- Sound Designer Giselle Hall
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Credits
powered by- Agency DUDE/London
- Production Company Papaya Films/London
- Director Tulsi Shivaanand
- Managing Director Francesca Spitali
- Executive Creative Director Curro Piqueras Parra
- Creative Director Tomas Gianelli O'Ryan
- Head of Art Pietro Soldi
- Art Director Marta Morientes
- Copywriter Vic D'Andrea
- DP Cathy Ye
- Colorist Daniela Rotaru
- Sound Designer Giselle Hall
The film itself, shot exclusively with women participants, boldly encourages women to overcome their fears and metaphorically to expose themselves to an audience doing the same, literally. What was crucial in producing this content was to make all the participants look comfortable and that always lays on both the producer and director:
“Tulsi Shivaanand, our wonderful director, worked so beautifully with the speakers and audience members and ensured that at every stage the cast felt comfortable, supported and enveloped in the magical atmosphere of the set. It was a delight to produce this film, and I hope to work on more all female productions in the future” – concludes Liza Lewis, the producer.
The creative agency behind the campaign is Dude London, with production by Papaya Films, and media buying by GoodNet. The spot is directed by Tulsi Shivaanand and lensed by Cathy Ye. Production was handled by Liza Lewis.
