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Pella and Eleven welcome you to Stormy Heights
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New Campaign directed by Gradient Pictures' Samuel Bennetts.
Window and door designer Pella has launched a new campaign, Stormy Heights, to showcase the durability of its Impervia fiberglass product line.
The campaign was created by San Francisco-based Eleven, Pella’s creative agency-of-record, and will run across broadcast, digital and social. The 30-second spot welcomes viewers to Stormy Heights, a fictional community that endures constant tumultuous weather conditions, including strong winds, rain, snow and both brutally hot/cold temperatures. However, despite the unpredictable weather, the residents of Stormy Heights persevere due to Pella’s durable, weather-tested fiberglass window materials.
"Our vision was to make Stormy Heights a place everyone could connect with, and, at the same time, be somewhere none of us would ever want to live," said Jack Harding, Creative Director at Eleven. “Pella makes windows that truly can withstand everything from blizzards to blazing heat to sandstorms, so we wanted to show that in a way that was new to the industry.”
Credits
View on- Agency Eleven/San Francisco
- Production Company Gradient Pictures
- Director Samuel Bennetts
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Credits
View on- Agency Eleven/San Francisco
- Production Company Gradient Pictures
- Director Samuel Bennetts
- Chief Creative Officer Mike McKay
- Creative Director Jack Harding
- HP Paul Golubovich
- HP Jennifer Hardin
- Producer Lucas Hasselfeld
- Senior Art Director Mike Butler
- Senior Copywriter Patrick Farrell
- Senior Producer Nikki Sikes
- Audio Mixer Matt Wood / (Audio Mixer)
- Executive Producer Christopher Scheimann
- Executive Producer Olcun Tan
- VFX Director Olcun Tan
- VFX Company Gradient Effects
- VFX Producer Ashley Manning
- Music/Sound Design California Music
- Composer Kristian Nord
- Composer Malte Hagemeister
- DP Irvin Liu
- Producer Greta Kahlitz
- Editor Adam Hussey
- Editor/Colorist Craig Price
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Credits
powered by- Agency Eleven/San Francisco
- Production Company Gradient Pictures
- Director Samuel Bennetts
- Chief Creative Officer Mike McKay
- Creative Director Jack Harding
- HP Paul Golubovich
- HP Jennifer Hardin
- Producer Lucas Hasselfeld
- Senior Art Director Mike Butler
- Senior Copywriter Patrick Farrell
- Senior Producer Nikki Sikes
- Audio Mixer Matt Wood / (Audio Mixer)
- Executive Producer Christopher Scheimann
- Executive Producer Olcun Tan
- VFX Director Olcun Tan
- VFX Company Gradient Effects
- VFX Producer Ashley Manning
- Music/Sound Design California Music
- Composer Kristian Nord
- Composer Malte Hagemeister
- DP Irvin Liu
- Producer Greta Kahlitz
- Editor Adam Hussey
- Editor/Colorist Craig Price
Given that Americans typically only purchase new windows one to two times in a lifetime, Pella and Eleven worked to highlight the qualities that consumers might consider in a window brand, quality, design and durability. And while there is no place quite like Stormy Heights, the conditions featured in the spot mirror the conditions that Pella’s window materials can withstand to provide consumers with state-of-the-art home protection.
“As a brand that has served our customers for over 95 years, we have an incredibly high bar on quality. Our design team obsesses over all the little details that make up our windows; we do thousands of cycle tests and extreme weather testing that goes far beyond industry norms to ensure we are delivering innovative windows and doors that outperform our competitors,” said Emily Videtto, Chief Marketing Officer for Pella. “The story of Stormy Heights was a perfect way to encapsulate the essence of that passion and to showcase our ground-breaking Impervia windows that are made with the strongest material in the industry.”
This work is the first component of an extended effort to promote the Pella brand with Impervia fiberglass as the hero product in its overall portfolio.
