PENNY and Serviceplan imagine everyone a little kinder
With a sweet animation following a young boy as he is chastised for his imaginative play, the brand celebrates its fundraising collaboration with German Red Cross through a tale of goodwill.
)
Credits
View on- Agency Serviceplan Group/Munich
- Production Company Glassworks Amsterdam
- Director Rudiger Kaltenhauser
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Serviceplan Group/Munich
- Production Company Glassworks Amsterdam
- Director Rudiger Kaltenhauser
- Music Hastings Music/Berlin
- Director Darren Macpherson
- Director Kyle Obley
- Director Hugo Rodriguez
- Executive Producer Chris Kiser
- Producer Rebecca Johnson
- Colorist Scott Harris
- Audio Producer Nina Geiger
- Chief Creative Officer Alex Schill
- Creative Director Moritz Dornig
- Creative Director Matthias Schuster
- Executive Creative Director Christoph Everke
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Serviceplan Group/Munich
- Production Company Glassworks Amsterdam
- Director Rudiger Kaltenhauser
- Music Hastings Music/Berlin
- Director Darren Macpherson
- Director Kyle Obley
- Director Hugo Rodriguez
- Executive Producer Chris Kiser
- Producer Rebecca Johnson
- Colorist Scott Harris
- Audio Producer Nina Geiger
- Chief Creative Officer Alex Schill
- Creative Director Moritz Dornig
- Creative Director Matthias Schuster
- Executive Creative Director Christoph Everke
The pandemic and its subsequent numerous lockdowns saw many in emotional turmoil, but also gave us a glimmer of the power of community spirit.
Taking the themes of community, kindness and sharing the load is Serviceplan's wonderfully heartwarming campaign for German supermarket PENNY, promoting their collaboration with the German Red Cross through delightful storytelling.
Following a boy named Felix who upsets people with thoughtless (yet understandable) acts, PENNY Christmas 2020 utilises 2D and 3D animation in a collaboration between Glassworks directors Rüdiger Kaltenhauser, Darren Macpherson, Kyle Obley, Hugo Rodríguez to capture sincerity in setting, character and emotive responses.
Christoph Everke, Creative Managing Director of Serviceplan Campaign explains: "The film is based on a very simple idea: the world would be a better place if we not only imagined it, but also acted accordingly. This is our message to you...The great thing is that PENNY is actually doing something constructive, and putting this message into practice at Christmas, together with the German Red Cross.
