Pepsi maximises its Super Bowl impact with two comedians

Pepsi – Great Acting Or Great Taste - Ben Stiller

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Agency Vayner Media/New York
Production Company Caviar/Los Angeles
Director Jorma Taccone

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Credits

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Agency Vayner Media/New York
Production Company Caviar/Los Angeles
Director Jorma Taccone
Associate Creative Director Benjamin Schneider
Chief Creative Officer Rob Lenois
Creative Director Andre Bittar
Director of Integrated Production Bruce Andreini
Executive Creative Director Mike Pierantozzi

Producer Taylor Vance
Executive Producer Michael Sagol
Executive Producer Kim Dellara
Head of Production Cat Craven-Griffiths
Post/VFX Parliament VFX
Post/VFX Company Royal Muster
Edit Company Mackcut
Editor Gavin Cutler

Executive Producer Gina Pagano
Music Company JSM Music
Chief Creative Officer Joel Simon
Executive Music Producer Jeff Fiorello
Music Producer Norm Felker
Music Producer Andrew Manning
Music Producer Sharon Cha
Composer Nathan Kil

Composer Jason Krebs
Producer Maggie McLean
Editor Gustavo Roman
Assistant Editor Louisa Philips
Composer Rotem Hecht
Creative Director Felipe Pavani
Executive Producer Jennifer David
Talent Rachel Dratch

Talent Ben Stiller

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Celebrity endorsements are ten-a-penny (or, more accurately, ten-million-a-minute) during the Super Bowl, but what if... shock, horror... the stars themselves were just PRETENDING to like the snack/beverage/insurance company?

Taking on the very subterfuge of the dramatic arts, Pepsi Max's Great Acting Or Great Taste pair of spots sees comedic legends Steve Martin and Ben Stiller showcase their considerable chops.

Created by Vanyer Media and helmed by Caviar's Jorma Taccone, the spots have the slightest whiff of sending the same script out to two stars and awkwardly having them both accept, but there's no shame in doubling up during the Big Game.