Pizza Express launches new campaign with Spindle
Pizza Express is this week launching a campaign to promote The Pizza Express Club – the brand’s first ever rewards scheme.
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The campaign, created by Truant London, and produced by Spindle, marks the launch of a newly developed look and brand positioning for Pizza Express called Expressly for Everyone. The campaign also kicks of a long-term collaboration with actor, writer and comedian David Mitchell who will be the voice of the brand.
Directed by Spindle’s Daniel Lundh, the hyper-real TVC features an array of pizza-loving misfits. It doesn’t matter if you’re kissing your best mate’s ex, stealing the last slice or skipping the gym, the Pizza Express Club rewards everyone.
The media strategy, crafted by the7stars, sees Pizza Express launch their first major AV campaign in over a decade. The media outreach combines peak-time scheduling across ITV, Channel4 and Sky, with the best of online, including BVOD, online video, and a social media outreach that uses first-party data to target existing customers who have not downloaded the app.
Credits
View on- Agency Truant/London
- Production Company Spindle
- Director Daniel Lundh
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Credits
View on- Agency Truant/London
- Production Company Spindle
- Director Daniel Lundh
- Editing Spindle
- Post Production/VFX/Audio No.8
- Executive Producer Miles Nathan
- Executive Producer Louise Gagen
- Editor Tim Swaby
- Colorist Alex Gregory
- Audio James Lyme
- Creative Charlie Lindsay
- Creative George Bartlett
- Executive Creative Director Simon Labbett
- Producer Natasha Bloom
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Truant/London
- Production Company Spindle
- Director Daniel Lundh
- Editing Spindle
- Post Production/VFX/Audio No.8
- Executive Producer Miles Nathan
- Executive Producer Louise Gagen
- Editor Tim Swaby
- Colorist Alex Gregory
- Audio James Lyme
- Creative Charlie Lindsay
- Creative George Bartlett
- Executive Creative Director Simon Labbett
- Producer Natasha Bloom
Truant’s Co-Founder and Executive Creative Director, Simon Labbett, added: “We felt a weight on our shoulders when working to reimagine PizzaExpress. It’s an institution on the high street, and a brand that everyone at Truant has deep love and respect for. This new direction is an unexpected and playful twist in the brand’s story, one which will hopefully make customers double-take the brand.
“The loyalty towards the brand is fierce, so it makes complete sense for the brand to go hell-for-leather with one of the most generous loyalty clubs around. PizzaExpress doesn’t care why you’re there enjoying pizza. They don’t judge. If you love pizza, you can reap the rewards. That’s it. That was a fun angle for us to focus the creative on.”
