PlayStation takes competitive gaming to the next level
As they rack up a body count, two friends duke it out for the winner’s spot in this comedic, VFX-heavy ad for Sony’s newest gaming upgrade.
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Credits
View on- Agency adam&eveDDB/London
- Production Company The Mob
- Director Paul WS Anderson
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Credits
View on- Agency adam&eveDDB/London
- Production Company The Mob
- Director Paul WS Anderson
- Global Executive Producer John Brocklehurst
- Executive Producer Gemma Humphries
- Colorist James Bamford
- Audio Mixer Sam Ashwell
- Head of Production Martin Critchley
- Head of Production Mary-Ann D'Cruz
- VFX The Mill/London
- Executive Producer Brin Kushner
- Executive Producer Dale Kushner
- CEO Mat Goff
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Copywriter Simon Pearse
- Creative Emmanuel Saint M'Leux
- Chief Production Officer Anthony Falco
- Producer Sasha Mantel
- Assistant Producer Clio McLeary
- DP Vern Nobles Jr
- Editor Bledar Bujupi
- Song "Woo Hoo" The 5.6.7.8's
- Producer Gail Warner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company The Mob
- Director Paul WS Anderson
- Global Executive Producer John Brocklehurst
- Executive Producer Gemma Humphries
- Colorist James Bamford
- Audio Mixer Sam Ashwell
- Head of Production Martin Critchley
- Head of Production Mary-Ann D'Cruz
- VFX The Mill/London
- Executive Producer Brin Kushner
- Executive Producer Dale Kushner
- CEO Mat Goff
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Copywriter Simon Pearse
- Creative Emmanuel Saint M'Leux
- Chief Production Officer Anthony Falco
- Producer Sasha Mantel
- Assistant Producer Clio McLeary
- DP Vern Nobles Jr
- Editor Bledar Bujupi
- Song "Woo Hoo" The 5.6.7.8's
- Producer Gail Warner
What’s a life or two between friends?
Two pals fight for gaming supremacy in this action-packed spot that sees the embodied avatars of two gamers fighting on far-off planets, drawing guns at high noon, and jumping through fireballs to battle a dragon. The competition allows agency adam&eve to show off all Sony's greatest games, from Madden to Skyrim, creating a pretty great incentive for gamers of all kinds to get in on the new PlayStation Plus.
Directed by Paul WS Anderson and produced by The Mob, Best Of plays on common gaming experiences and cringe-worthy moments where you truly thought that maybe, this time, you were going to beat that other player. The VFX, done by The Mill, gives this piece a sense of strange science fiction realism without looking cheesy or accidentally diving into facsimiles of gameplay that so often fall into the uncanny valley of CGI.
